Richmond Ofori-Boafo
Biographic Data
| ID | 1053964 |
|---|---|
| NAME | Richmond Ofori-Boafo |
| GIVEN NAMES | Richmond |
| FAMILY NAME | Ofori-Boafo |
| SIGNATURE | OFORI-BOAFO R |
| AFFILIATIONS | Kwame Nkrumah University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that…
Understanding Factors That Influence Consumer Intention to Use Mobile Money Services: An Application of UTAUT2 With Perceived Risk and Trust
Mobile money is an attractive alternative that has boomed in recent times due to the advancement in mobile and telecommunication technology. Although there are copious benefits of such a great mobile technology, the adoption rate is far from expectations. This study examines the factors that predict users' behavioral intention (BI) to adopt and use mobile money. The study adopts the unified theory of acceptance and usage of technology as a refere…
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The r…
Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling …
Understanding Factors That Influence Consumer Intention to Use Mobile Money Services: An Application of UTAUT2 With Perceived Risk and Trust
Mobile money is an attractive alternative that has boomed in recent times due to the advancement in mobile and telecommunication technology. Although there are copious benefits of such a great mobile technology, the adoption rate is far from expectations. This study examines the factors that predict users' behavioral intention (BI) to adopt and use mobile money. The study adopts the unified theory of acceptance and usage of technology as a refere…
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The r…
Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling …
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that…
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The r…
Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling …
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that…
Understanding Factors That Influence Consumer Intention to Use Mobile Money Services: An Application of UTAUT2 With Perceived Risk and Trust
Mobile money is an attractive alternative that has boomed in recent times due to the advancement in mobile and telecommunication technology. Although there are copious benefits of such a great mobile technology, the adoption rate is far from expectations. This study examines the factors that predict users' behavioral intention (BI) to adopt and use mobile money. The study adopts the unified theory of acceptance and usage of technology as a refere…
Business (4 works) · Computer Science (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Customer Service Quality and Loyalty (3 works) · Customer advocacy (2 works) · Customer delight (2 works) · Customer engagement (2 works) · Customer Equity (2 works) · Customer intelligence (2 works)