Mobile Banking Adoption
Examining the Role of Personality Traits
Bibliographic Data
| ID | 3225178 |
|---|---|
| Authors | James Agyei (0000-0003-4749-6747, University of Shanghai for Science and Technology, corresponding author), Shaorong Sun (University of Shanghai for Science and Technology), Eugene Abrokwah (0000-0001-9077-1180, University of Shanghai for Science and Technology), Emmanuel Kofi Penney (Ghana Institute of Management and Public Administration), Richmond Ofori-Boafo (Kwame Nkrumah University of Science and Technology) |
| Year | 2020 |
| Volume | 10 |
| Issue | 2 |
| Publication date | 2020-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2158244020932918 |
| OpenAlex | W3035882122 |
| Language | EN |
| Citations received | 5 |
| References cited | 92 |
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling technique using a questionnaire survey were analyzed using structural equation modeling. The results show that agreeableness, conscientiousness, and openness to new experience significantly impact users' intention to adopt mobile banking through perceptions of usefulness and ease of use, with agreeableness showing the strongest total effect, followed by conscientiousness. The results also reveal that perceived usefulness and perceived ease of use are salient predictors of users' intention to adopt mobile banking. The study underscores the need for service providers to focus on designing effective marketing strategies that recognize different user personality traits so as to improve adoption
Agreeableness · Big Five personality traits · Business · Conscientiousness · Extraversion and introversion · Mobile banking · Openness to experience · Personality · Structural equation modeling · Applied Psychology · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1,25 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |