Shaorong Sun
Biographic Data
| ID | 3913326 |
|---|---|
| NAME | Shaorong Sun |
| GIVEN NAMES | Shaorong |
| FAMILY NAME | Sun |
| SIGNATURE | SUN S |
| AFFILIATIONS | University of Shanghai for Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
The Income Augmenting and Budget Tightening Impacts of Microfinance: Theory and Evidence from Pakistan
Since the institutionalization of microcredit as the flagship poverty alleviation program, its potential has been under constant scrutiny by practitioners and researchers. This article extends previous work by analyzing two issues: (a) whether microcredit has the potential to alleviate poverty and (b) whether the conclusion drawn from the first issue is sensitive to interest rate variations. We first theoretically show that there is reason to bel…
Understanding CSR and Customer Loyalty: The Role of Customer Engagement
This study investigates the effect of corporate social responsibility (CSR) on customer loyalty and explores the role of customer engagement. The moderating role of gender is also examined. A total of 348 valid responses collected via the intercept approach from life insurance customers in Ghana were analyzed using structural equation modeling. The results suggest that CSR dimensions (economic, environmental, and social responsibility) positively…
Internet Banking Services User Adoption in Ghana: An Empirical Study
Despite the numerous benefits that customers can reap from internet banking, the existing literature indicates that its adoption remains limited. Therefore, this paper proposes and examines a conceptual framework that clarifies the salient factors that drive customers’ intention to adopt internet banking. The proposed model was built on the unified theory of acceptance and use of technology. This was extended by incorporating trust, word of mouth…
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that…
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The r…
Trade-Off Theory Versus Pecking Order Theory: Ghanaian Evidence
The objective of this study was to examine the theoretical predictions of the pecking order theory and the trade-off theory to establish which of the two competing theories better explains the financing decisions of small and medium enterprises (SMEs). The study examined 187 SMEs in Ghana using the panel data methodology. The results reveal that the explanatory power of both theories apply and are pertinent to Ghanaian SMEs. The results also show…
Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling …
Doing business with the poor: The rules and impact of the microfinance institutions
Of the total global population, at least 14.5% are living on less than $1.25 a day, 34% of the females in the least developed countries are unable to complete their primary education, and some 805 million are believed to be food insecure. To bring these numbers into accordance with the Millennium Development Goals, there are at least a dozen of different programmes operating around the world. Microcredit, being one of those programmes, is conside…
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The r…
Trade-Off Theory Versus Pecking Order Theory: Ghanaian Evidence
The objective of this study was to examine the theoretical predictions of the pecking order theory and the trade-off theory to establish which of the two competing theories better explains the financing decisions of small and medium enterprises (SMEs). The study examined 187 SMEs in Ghana using the panel data methodology. The results reveal that the explanatory power of both theories apply and are pertinent to Ghanaian SMEs. The results also show…
Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling …
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that…
Doing business with the poor: The rules and impact of the microfinance institutions
Of the total global population, at least 14.5% are living on less than $1.25 a day, 34% of the females in the least developed countries are unable to complete their primary education, and some 805 million are believed to be food insecure. To bring these numbers into accordance with the Millennium Development Goals, there are at least a dozen of different programmes operating around the world. Microcredit, being one of those programmes, is conside…
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The r…
Trade-Off Theory Versus Pecking Order Theory: Ghanaian Evidence
The objective of this study was to examine the theoretical predictions of the pecking order theory and the trade-off theory to establish which of the two competing theories better explains the financing decisions of small and medium enterprises (SMEs). The study examined 187 SMEs in Ghana using the panel data methodology. The results reveal that the explanatory power of both theories apply and are pertinent to Ghanaian SMEs. The results also show…
Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers' intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers' intention to adopt mobile banking services. This study investigates the impact of personality traits on users' intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling …
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that…
Understanding CSR and Customer Loyalty: The Role of Customer Engagement
This study investigates the effect of corporate social responsibility (CSR) on customer loyalty and explores the role of customer engagement. The moderating role of gender is also examined. A total of 348 valid responses collected via the intercept approach from life insurance customers in Ghana were analyzed using structural equation modeling. The results suggest that CSR dimensions (economic, environmental, and social responsibility) positively…
Internet Banking Services User Adoption in Ghana: An Empirical Study
Despite the numerous benefits that customers can reap from internet banking, the existing literature indicates that its adoption remains limited. Therefore, this paper proposes and examines a conceptual framework that clarifies the salient factors that drive customers’ intention to adopt internet banking. The proposed model was built on the unified theory of acceptance and use of technology. This was extended by incorporating trust, word of mouth…
The Income Augmenting and Budget Tightening Impacts of Microfinance: Theory and Evidence from Pakistan
Since the institutionalization of microcredit as the flagship poverty alleviation program, its potential has been under constant scrutiny by practitioners and researchers. This article extends previous work by analyzing two issues: (a) whether microcredit has the potential to alleviate poverty and (b) whether the conclusion drawn from the first issue is sensitive to interest rate variations. We first theoretically show that there is reason to bel…
Business (7 works) · Marketing (6 works) · Customer Service Quality and Loyalty (5 works) · Digital Marketing and Social Media (5 works) · Computer Science (4 works) · Customer advocacy (3 works) · Customer delight (3 works) · Customer engagement (3 works) · Customer Equity (3 works) · Customer retention (3 works)