G B HASTINGS

Biographic Data

ID10628007
NAMEG B HASTINGS
GIVEN NAMESG B
FAMILY NAMEHASTINGS
SIGNATUREHASTINGS G B
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1994
LATEST PUBLICATION YEAR2006
H-INDEX0

  • Methods of the International Tobacco Control (ITC) Four Country Survey

    M E Thompson, G T Fong et al.ARTICLETobacco Control2006

    This paper outlines the design features, data collection methods and analytic strategies of the International Tobacco Control (ITC) Four Country Survey, a prospective study of more than 2000 longitudinal respondents per country with yearly replenishments. This survey possesses unique features that sets it apart among surveys on tobacco use and cessation. One of these features is the use of theory-driven conceptual models. In this paper, however, …

  • Social marketing

    Open AccessGerard Hastings, G B HASTINGS et al.ARTICLEHealth Promotion International1994

    This paper presents a response to Buchanan et al.'s critique of our previous paper ‘Social Marketing and Communication in Health Promotion’ (Health Promotion International, 6, 135–145). It examines their comments in five areas: consumer orientation, exchange, profitability, integrated approach and advertising. Our response takes issue with many of the points made by Buchanan et al., and suggests that the authors have failed to raise more legitima…