A J HAYWOOD
Biographic Data
| ID | 10628008 |
|---|---|
| NAME | A J HAYWOOD |
| GIVEN NAMES | A J |
| FAMILY NAME | HAYWOOD |
| SIGNATURE | HAYWOOD A J |
| AFFILIATIONS | University of Strathclyde |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 0 |
Social marketing
This paper presents a response to Buchanan et al.'s critique of our previous paper ‘Social Marketing and Communication in Health Promotion’ (Health Promotion International, 6, 135–145). It examines their comments in five areas: consumer orientation, exchange, profitability, integrated approach and advertising. Our response takes issue with many of the points made by Buchanan et al., and suggests that the authors have failed to raise more legitima…
Social marketing and communication in health promotion
Communication is a central aspect of health promotion and the opportunity for mass communication makes the ‘media’ a popular option amongst health promoters. The media in this context includes any non-personal channels of communication, from leaflets to television commercials to teaching packs. These channels can be employed directly using deliberately designed media materials. Alternatively, they may be used indirectly by stimulating editorial i…
No prominent works on this page.
Social marketing and communication in health promotion
Communication is a central aspect of health promotion and the opportunity for mass communication makes the ‘media’ a popular option amongst health promoters. The media in this context includes any non-personal channels of communication, from leaflets to television commercials to teaching packs. These channels can be employed directly using deliberately designed media materials. Alternatively, they may be used indirectly by stimulating editorial i…
Social marketing
This paper presents a response to Buchanan et al.'s critique of our previous paper ‘Social Marketing and Communication in Health Promotion’ (Health Promotion International, 6, 135–145). It examines their comments in five areas: consumer orientation, exchange, profitability, integrated approach and advertising. Our response takes issue with many of the points made by Buchanan et al., and suggests that the authors have failed to raise more legitima…
Advertising (2 works) · Business (2 works) · Health promotion (2 works) · Marketing (2 works) · Political science (2 works) · Promotion (chess) (2 works) · Public relations (2 works) · Service and Product Innovation (2 works) · Social marketing (2 works) · Sociology (2 works)