Les Binet
Biographic Data
| ID | 10645401 |
|---|---|
| NAME | Les Binet |
| GIVEN NAMES | Les |
| FAMILY NAME | Binet |
| SIGNATURE | LES BINET |
| AFFILIATIONS | Institute for Programming research and Algorithmics |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 0 |
How marketers can use celebrities to sell more effectively
The first part of this paper summarises the key points about the use of celebrities in advertising, sets this particular creative technique in context and demonstrates how significant its return on investment can be. In the second part the paper goes on to report a more detailed analysis of the ‘celebrity’ case histories among the winners in the IPA Effectiveness Awards, and how practitioners have applied celebrity use to brands to make exception…
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How marketers can use celebrities to sell more effectively
The first part of this paper summarises the key points about the use of celebrities in advertising, sets this particular creative technique in context and demonstrates how significant its return on investment can be. In the second part the paper goes on to report a more detailed analysis of the ‘celebrity’ case histories among the winners in the IPA Effectiveness Awards, and how practitioners have applied celebrity use to brands to make exception…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Computer security (1 work) · Context (archaeology) (1 work) · Cultural Industries and Urban Development (1 work) · Entrepreneurship Studies and Influences (1 work) · Finance (1 work) · History (1 work) · Investment (military) (1 work)