How marketers can use celebrities to sell more effectively
Bibliographic Data
| ID | 23173185 |
|---|---|
| Authors | Hamish Pringle (Country Land and Business Association, corresponding author), Les Binet (Institute for Programming research and Algorithmics) |
| Year | 2005 |
| Volume | 4 |
| Issue | 3 |
| Pages | 201-214 |
| Publication date | 2005-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Behaviour (JOURNAL) |
| Journal identifiers | ISSN: 1472-0817 • E-ISSN: 1479-1838 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/cb.2 |
| OpenAlex | W2023418853 |
| Language | EN |
| Citations received | 8 |
The first part of this paper summarises the key points about the use of celebrities in advertising, sets this particular creative technique in context and demonstrates how significant its return on investment can be. In the second part the paper goes on to report a more detailed analysis of the ‘celebrity’ case histories among the winners in the IPA Effectiveness Awards, and how practitioners have applied celebrity use to brands to make exceptional impacts on profitability.
Advertising · Business · Computer security · Context (archaeology) · Investment (military) · Key (lock) · Political science · Profitability index · Computer Science · Cultural Industries and Urban Development · Entrepreneurship Studies and Influences · Finance · History · Law · Marketing · Marketing and Advertising Strategies
The effectiveness of celebrity endorsements
Wither the Impact of Celebrity Endorsement
Instafame
A Computer Vision Methodology to Predict Brand Personality from Image Features
A comparative study of perceptions of destination advertising according to message appeal and endorsement type
The social image of food
Celebrities and shoes on the female brain
Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
| Citations per year | 0.5 |
|---|---|
| Citation span | 2010 - 2024 (15) |
| Highly cited | No |