Viktorija Prilenska
Biographic Data
| ID | 10651673 |
|---|---|
| NAME | Viktorija Prilenska |
| GIVEN NAMES | Viktorija |
| FAMILY NAME | Prilenska |
| SIGNATURE | PRILENSKA V |
| AFFILIATIONS | Delft University of Technology |
| ORCID | 0000-0002-5122-1108 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
City Branding as a Tool for Urban Regeneration
This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city. Further on, the paper elaborates on the notion of image-reality consistency and explores the role of flagship developments in branding and urban regeneration. Consequently, a strong casual link between city branding and urban regeneration is established.
No prominent works on this page.
City Branding as a Tool for Urban Regeneration
This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city. Further on, the paper elaborates on the notion of image-reality consistency and explores the role of flagship developments in branding and urban regeneration. Consequently, a strong casual link between city branding and urban regeneration is established.
Advertising (1 work) · Brand management (1 work) · Business (1 work) · Casual (1 work) · City marketing (1 work) · Computer Science (1 work) · Consistency (knowledge bases) (1 work) · Corporate branding (1 work) · Creative Cities (1 work) · Creative City (1 work)