Michael B Beverland
Biographic Data
| ID | 106976 |
|---|---|
| NAME | Michael B Beverland |
| GIVEN NAMES | Michael B |
| FAMILY NAME | Beverland |
| SIGNATURE | BEVERLAND M B |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 72 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda
Design thinking has attracted considerable interest from practitioners and academics alike, as it offers a novel approach to innovation and problem‐solving. However, there appear to be substantial differences between promoters and critics about its essential attributes, applicability, and outcomes. To shed light on current knowledge and conceptualizations of design thinking we undertook a multiphase study. First, a systematic review of the design…
The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Drawing from image-elicited depth interviews, we investigate whether consumers pursue the consumption of authentic objects with specific personal goals in mind. We find that consumers are motivated to focus on those particular cues in objects that for them convey authenticity (what is genuine, real, and/or true) and that this decision-making process is driven by a desire to draw different identity benefits (control, connection, virtue) from authe…
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Authenticity is a cornerstone of contemporary marketing. Yet how do firms develop brand positions based on authenticity when marketing, and in particular, advertising, is believed to be antithetical to such positioning? We examine how consumers assess the claims of Trappist and Abbey beer brands. We identify three forms of authenticity: pure (literal) authenticity, approximate authenticity, and moral authenticity. In each case, consumers draw on …
Crafting Brand Authenticity: The Case of Luxury Wines
Authenticity is one of the cornerstones of contemporary marketing practice yet confusion surrounds the nature and use of authenticity in the brand arena. Examining the strategies of 26 luxury wine firms informs the authenticity of specific brands. Creating an impression of authenticity required creating a sincere story consisting of a creative blend of industrial and rhetorical attributes. Sincerity was achieved through the public avowal of hand …
The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Drawing from image-elicited depth interviews, we investigate whether consumers pursue the consumption of authentic objects with specific personal goals in mind. We find that consumers are motivated to focus on those particular cues in objects that for them convey authenticity (what is genuine, real, and/or true) and that this decision-making process is driven by a desire to draw different identity benefits (control, connection, virtue) from authe…
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Crafting Brand Authenticity: The Case of Luxury Wines
Authenticity is one of the cornerstones of contemporary marketing practice yet confusion surrounds the nature and use of authenticity in the brand arena. Examining the strategies of 26 luxury wine firms informs the authenticity of specific brands. Creating an impression of authenticity required creating a sincere story consisting of a creative blend of industrial and rhetorical attributes. Sincerity was achieved through the public avowal of hand …
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Authenticity is a cornerstone of contemporary marketing. Yet how do firms develop brand positions based on authenticity when marketing, and in particular, advertising, is believed to be antithetical to such positioning? We examine how consumers assess the claims of Trappist and Abbey beer brands. We identify three forms of authenticity: pure (literal) authenticity, approximate authenticity, and moral authenticity. In each case, consumers draw on …
The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Drawing from image-elicited depth interviews, we investigate whether consumers pursue the consumption of authentic objects with specific personal goals in mind. We find that consumers are motivated to focus on those particular cues in objects that for them convey authenticity (what is genuine, real, and/or true) and that this decision-making process is driven by a desire to draw different identity benefits (control, connection, virtue) from authe…
Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda
Design thinking has attracted considerable interest from practitioners and academics alike, as it offers a novel approach to innovation and problem‐solving. However, there appear to be substantial differences between promoters and critics about its essential attributes, applicability, and outcomes. To shed light on current knowledge and conceptualizations of design thinking we undertook a multiphase study. First, a systematic review of the design…
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Consumer Behavior in Brand Consumption and Identification (4 works) · Computer Science (3 works) · Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Aesthetics (2 works) · Business (2 works) · Identity (music) (2 works) · Agency (philosophy) (1 works) · Anthropology (1 works)