Ivanov Amezcua Pérez
Biographic Data
| ID | 10699464 |
|---|---|
| NAME | Ivanov Amezcua Pérez |
| GIVEN NAMES | Ivanov |
| FAMILY NAME | Amezcua Pérez |
| SIGNATURE | PÉREZ I A |
| AFFILIATIONS | Universidad Panamericana |
| ORCID | 0009-0009-9839-5947 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Use and impact of phonotypes in Meta's digital marketing in Mexico
The study examines the role of sound in digital marketing, analyzing how it impacts Internet users' purchasing decisions. The aim is to identify sound conditions affecting Mexican consumers and the common denominator behind advertising objectives. A focus group and series of audits are conducted with Meta users (Mexico's most popular social networks), contrasting these with experts' interviews. The study recognizes music's influence on thinking a…
No prominent works on this page.
Use and impact of phonotypes in Meta's digital marketing in Mexico
The study examines the role of sound in digital marketing, analyzing how it impacts Internet users' purchasing decisions. The aim is to identify sound conditions affecting Mexican consumers and the common denominator behind advertising objectives. A focus group and series of audits are conducted with Meta users (Mexico's most popular social networks), contrasting these with experts' interviews. The study recognizes music's influence on thinking a…
Advertising and Communication Studies (1 work) · Audit (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Digital marketing (1 work) · Online advertising (1 work) · Purchasing (1 work) · Sound (geography) (1 work) · The Internet (1 work)