John Thøgersen

Biographic Data

ID107695
NAMEJohn Thøgersen
GIVEN NAMESJohn
FAMILY NAMEThøgersen
SIGNATURETHØGERSEN J
AFFILIATIONSAarhus University
ORCID0000-0003-0613-8062
VERIFIEDYes
TOTAL WORKS43
TOTAL CITATIONS200
AUTHOR COUNT42
EDITOR COUNT1
FIRST PUBLICATION YEAR1995
LATEST PUBLICATION YEAR2026
H-INDEX8

  • How Norms Depend on the Presence and Status of Observers: The Relational Contingency of Everyday Behaviors in 90 Societies

    Open AccessB Simpson, Kimmo Eriksson et al.ARTICLEAmerican Sociological Review2026

    Norms are fundamental to social life, but basic questions about how they are affected by social context remain. Specifically, how do normative constraints depend on the presence and status of observers, and how do such relational contingencies vary across cultures? Using data from more than 25,000 individuals across 90 societies, we test several hypotheses linking normative constraints on everyday behaviors (like arguing, laughing, cursing, kissi…

  • Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases

    Open AccessJohn Thøgersen, John id_orcid Thøgersen et al.ARTICLEBusiness Strategy and the…2026

    Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices. Using an incentive‐compatible online supermarket experiment across four countries, we examine the impacts on consumer choices of organic product availability and assortment as well as competing quality an…

  • The impact of labelling “true price” on effectiveness and consumer acceptance

    Open AccessAnne O Peschel, John ThøgersenARTICLEEcological Economics2026

    Current food systems contribute significantly to environmental challenges, such as greenhouse gas emissions or biodiversity loss. To accelerate the green transition towards more sustainable food systems that can provide nutritious, safe and affordable foods for future generations, we need to disrupt current practices. True cost accounting (TCA), which aims to internalize externalities that are associated with production and consumption, is based …

  • Mechanisms of Pro-Environmental Behavioural Spillover

    Open AccessRagnheiður “Heather” Torfadóttir, Gloria Amaris et al.ARTICLEEnvironment and Behavior2026

    If one pro-environmental behaviour (PEB) influences subsequent behaviours, this spillover effect holds significant implications for environmental policies. This paper systematically examines the psychological mechanisms underpinning PEB spillover by testing a comprehensive set of mediators within the same empirical framework. Studies were conducted in Norway ( N = 1,574) and Germany ( N = 1,938), using correlational and experimental designs. The …

  • What you don't know, can't hurt you: Avoiding donation requests for environmental causes

    Open AccessValeria Fanghella, Lisette Hafkamp Ibanez et al.ARTICLEEcological Economics2025References: 7

    International audience

  • The role of norm dynamics for climate relevant behavior: A 2019–2021 panel study of red meat consumption

    Open AccessMarianne Aasen, John Thøgersen et al.ARTICLEEcological Economics2024

  • Stop procrastinating, start renovating! Exploring the decision-making process for household energy efficiency renovations

    Open AccessDitte Mogensen, John ThøgersenARTICLEEnergy Research & Social Science2024Cited by: 3References: 4

    A tricky contributor to the “energy efficiency gap” is homeowners who fail to finalize a planned Energy Efficiency Renovation (EER) project, even after having received an offer from a contractor. However, there is a lack of evidence on drivers and barriers of homeowners' EER in the final stage of the decision process, including the role of the energy consultation and homeowners' perceptions of barriers and impediments that can potentially lead to…

  • The limited influence of climate norms on leisure air travel

    Marianne Aasen, John Thøgersen et al.ARTICLEJournal of Sustainable Tourism2023

    This paper adds to our understanding of how people’s climate change concern and norms influence their leisure air travel. It does so by examining the roles of Norwegians’ beliefs about climate change and emissions from air travel, their felt responsibility to limit emissions (personal norm), and expectations and behaviors of friends and family (social norms) in such travel. A representative sample of Norwegians was surveyed in 2019 and 2020 (N = …

  • Direct and mediated impacts of social norms on pro-environmental behavior

    Open AccessMarvin Helferich, John Thøgersen et al.ARTICLEGlobal Environmental Change2023Cited by: 15References: 5

    The social norm-based intervention is a frequently used tool for encouraging pro-environmental behavior. In designing effective interventions, however, both practitioners and researchers need more knowledge about the relationships between different norm constructs and pro-environmental behavior. In this study, we meta-analyze the predictive strength of injunctive, descriptive, and personal norms using meta-analytical structural equation modeling …

  • How does origin labelling on food packaging influence consumer product evaluation and choices? A systematic literature review

    Open AccessJohn ThøgersenARTICLEFood Policy2023Cited by: 1References: 10

    Research on why consumers consider the origin of food products important, how and why it influences consumer choices, and whether they understand and trust it, is fragmented and contradictory. This systematic review of recent, peer-reviewed research finds strong evidence that origin information has a substantial influence on consumers’ food choices. Consumers generally prefer domestic food products to imported and local or regional to other domes…

  • Meat, myself, and I: The role of multiple identities in meat consumption

    Open AccessLouise Randers, John ThøgersenARTICLEAppetite2023Cited by: 5References: 125

    Excessive consumption of meat challenges global food security and environmental sustainability. In the mounting literature on identity as a motivator of behaviour, meat consumption has been associated with a handful of identities. Identity theory suggests that people hold multiple identities on different levels of abstraction, but how identities at different levels of abstraction interact and possibly co-determine intentions and behaviour remains…

  • I did my bit! The impact of electric vehicle adoption on compensatory beliefs and norms in Norway

    Open AccessAlim Nayum, John ThøgersenARTICLEEnergy Research & Social Science2022Cited by: 3References: 11

    The conception that undertaking a certain pro-environmental behaviour may encourage people to adopt other pro-environmental behaviours is appealing, but the evidence is inconsistent. Based on the literature, we propose that the relative strength of relevant personal norms and compensatory beliefs following an initial pro-environmental behaviour are decisive for whether people are more, less, or equally likely to perform other pro-environmental be…

  • What role do climate considerations play in consumption of red meat in Norway

    Open AccessArild Vatn, Marianne Aasen et al.ARTICLEGlobal Environmental Change2022Cited by: 4References: 8

  • How to make energy efficiency labels more effective: Insights from discrete choice experiments in Ghana and the Philippines

    Open AccessSascha Kuhn, Florian Kutzner et al.ARTICLEEnergy Research & Social Science2021Cited by: 1References: 15

    Energy efficiency labels have become an important tool in promoting environmentally friendly products. This paper provides insights into how to enhance the impact of energy efficiency labels in middle-income countries. Discrete choice experiments were conducted in Ghana (N = 876) and the Philippines (N = 797), examining whether appealing to attitude functions (the goals served by attitudes) can increase the effectiveness of energy efficiency labe…

  • Why do people continue driving conventional cars despite climate change? Social-psychological and institutional insights from a survey of Norwegian commuters

    Open AccessJohn Thøgersen, Arild Vatn et al.ARTICLEEnergy Research & Social Science2021Cited by: 3References: 22

  • Affluence and unsustainable consumption levels: The role of consumer credit

    Open AccessRichard Ahlström, Tommy Gärling et al.ARTICLECleaner and Responsible Consumption2020

    Several pressures on planetary boundaries are directly linked to the production of goods and services driven by people’s ever-increasing spending of money to improve their material living standard beyond a comfortable life. The over-spending on material consumption by people in industrialized countries, and in the growing middle and upper classes of developing countries, constitutes a serious threat to the planet, does not boost individual happin…

  • Consumers' evaluation of imported organic food products: The role of geographical distance

    Open AccessSusanne Pedersen, Jessica Aschemann‐witzel et al.ARTICLEAppetite2018Cited by: 2References: 39

  • Behaviorally informed consumer policy

    Lucia A Reisch, John Thøgersen et al.CHAPTERRoutledge Handbook on Consumption2017

    Consumer policy has long been based on a view of the consumer as a rational homo oeconomicus who actively engages in a search for the best available product/service option, knows and considers all cost and benefits and follows her true preferences. Economic models are theoretically underpinned by the assumption that humans, and indeed consumers, behave in a generally rational and consistent manner in the sense that: they are motivated (solely) by…

  • The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

    Open AccessKrittinee Nuttavuthisit, John ThøgersenARTICLEJournal of Business Ethics2017

  • Why young people do things for the environment: The role of parenting for adolescents’ motivation to engage in pro-environmental behaviour

    Open AccessAlice Grønhøj, John ThøgersenARTICLEJournal of Environmental Psychology2017

  • Routledge Handbook on Consumption

    Lucia A Reisch, John Thøgersen et al.BOOKRoutledge Handbook on Consumption2017

  • Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis

    Hans Jørn Juhl, Morten H J Fenger et al.ARTICLEJournal of Consumer Research2017Cited by: 5References: 60

    The organic food market has reached a significant value in developed countries, but market shares vary substantively between product categories. This article investigates general patterns in the sequence of adoption of organic products based on a major Danish retailer’s panel scanner data. All registered transactions over 20 months from 8,704 randomly selected customers with a loyalty card are analyzed using a hidden Markov model, capturing the d…

  • Frontiers in Sustainable Consumption Research

    Open AccessLucia A Reisch, Maurie J Cohen et al.ARTICLEGAIA - Ecological Perspectives…2016

    While the field of sustainable consumption research is relatively young, it has already attracted scholars from all corners of the social sciences. The time has come to identify a new research agenda as trends in sustainable consumption research seem to suggest the dawning of a new phase. Not only does research need to be guided, but sustainable consumption policymaking, too, involving best practices around the application of standard and more in…

  • Handbook of Research on Sustainable Consumption

    Lucia A Reisch, John ThøgersenBOOKHandbook of Research on…2015

    This Handbook compiles the state of the art of current research on sustainable consumption from the world's leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are faced with today. On the one hand, consumption is a wanted and necessary phenomenon important for society and the economy. On the other, our means of consumption contradicts many important ecological a…

  • Following family or friends. Social norms in adolescent healthy eating

    Open AccessSusanne Pedersen, Susanne S Pedersen et al.ARTICLEAppetite2015Cited by: 20References: 34