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Sustainable Consumption

Opportunities for Consumer Research and Public Policy

Bibliographic Data

ID5789360
AuthorsAndrea Prothero (0000-0002-5273-321X, University College Dublin), Susan Dobscha (0000-0002-1803-3850, Bentley University), J Freund (0000-0002-3586-2095, Lancaster University), William E Kilbourne (Clemson University), Michael G Luchs (0000-0001-9015-5695, College of William and Mary), Lucie K Ozanne (0000-0002-9367-0622, University of Canterbury), John Thøgersen (0000-0003-0613-8062, Aarhus University)
Year2011
Volume30
Issue1
Pages31-38
Publication date2011-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Public Policy & Marketing (JOURNAL)
Journal identifiersISSN: 0743-9156 • E-ISSN: 1547-7207
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1509/jppm.30.1.31
OpenAlexW1996724467
LanguageEN
Citations received67
References cited50

This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet. Future research approaches to this interdisciplinary topic must be comprehensive and systematic and would benefit from a variety of different perspectives. There are several opportunities for further research; the authors explore three areas in detail. First, they consider the inconsistency between the attitudes and behaviors of consumers with respect to sustainability. Second, they broaden the agenda to explore the role of individual citizens in society. Third, they propose a macroinstitutional approach to fostering sustainability. For each of these separate, but interrelated, opportunities, the authors examine the area in detail and consider possible research avenues and public policy initiatives

Consumption · Sustainable consumption · Environmental Education and Sustainability · Environmental Sustainability in Business · Sharing Economy and Platforms

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Unique citing works67
Citations per year4,79
Citation span2012 - 2026 (15)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 66

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