Slavica Cicvarić Kostić
Biographic Data
| ID | 10792640 |
|---|---|
| NAME | Slavica Cicvarić Kostić |
| GIVEN NAMES | Slavica Cicvarić |
| FAMILY NAME | Kostić |
| SIGNATURE | KOSTIĆ S C |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Marketing Orientation and Business Performance of Public Administration
In recent decades, the role of public administration has rapidly changed worldwide. Generally, there are several key reasons for the existence of the public sector in every society (Kotler and Lee, 2007): it defines the principles according to which the society functions; it delivers public services of general interest such as health services or education; it performs public services that profit and non-profit organizations do not wish to or cann…
No prominent works on this page.
Marketing Orientation and Business Performance of Public Administration
In recent decades, the role of public administration has rapidly changed worldwide. Generally, there are several key reasons for the existence of the public sector in every society (Kotler and Lee, 2007): it defines the principles according to which the society functions; it delivers public services of general interest such as health services or education; it performs public services that profit and non-profit organizations do not wish to or cann…
Administration (probate law) (1 work) · Business (1 work) · Business marketing (1 work) · Business Strategy and Innovation (1 work) · Business-to-government (1 work) · Customer Service Quality and Loyalty (1 work) · Economics (1 work) · Marketing (1 work) · Marketing research (1 work) · Not for profit (1 work)