Marketing Orientation and Business Performance of Public Administration
Bibliographic Data
| ID | 23581745 |
|---|---|
| Authors | Slavica Cicvarić Kostić, Vinka Filipović, Jovanka Vukmirović (0000-0003-4352-9038) |
| Year | 2014 |
| Pages | 187-199 |
| Publication date | 2014-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Innovative Management and Firm Performance (SOURCE_BOOK) |
| Publisher | Palgrave Macmillan UK (PUBLISHER) |
| DOI | 10.1057/9781137402226_9 |
| OpenAlex | W2420252061 |
| ISBN | 9781137402226 |
| Language | EN |
| References cited | 16 |
In recent decades, the role of public administration has rapidly changed worldwide. Generally, there are several key reasons for the existence of the public sector in every society (Kotler and Lee, 2007): it defines the principles according to which the society functions; it delivers public services of general interest such as health services or education; it performs public services that profit and non-profit organizations do not wish to or cannot perform with the existing resources, for example, social assistance to those population groups that are in need. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Administration (probate law) · Business · Business marketing · Business-to-government · Economics · Marketing research · Not for profit · Political science · Population · Profit (economics) · Public relations · Public sector · Public Sector Marketing · Sociology · Business Strategy and Innovation · Customer Service Quality and Loyalty · Marketing · Organizational Leadership and Management Strategies · Public Administration
| Citation velocity | historical |
|---|---|
| Highly cited | No |