Yeshika Alversia
Biographic Data
| ID | 10798889 |
|---|---|
| NAME | Yeshika Alversia |
| GIVEN NAMES | Yeshika |
| FAMILY NAME | Alversia |
| SIGNATURE | ALVERSIA Y |
| AFFILIATIONS | University of Birmingham |
| ORCID | 0000-0001-9616-8542 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Customer Engagement
Customer engagement ( CE ) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships …
No prominent works on this page.
Customer Engagement
Customer engagement ( CE ) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships …
Brand Engagement (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer engagement (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Key (lock) (1 work) · Marketing (1 work) · Product (mathematics) (1 work)