Marija Kuzmanović
Biographic Data
| ID | 10799696 |
|---|---|
| NAME | Marija Kuzmanović |
| GIVEN NAMES | Marija |
| FAMILY NAME | Kuzmanović |
| SIGNATURE | KUZMANOVIĆ M |
| ORCID | 0000-0001-5857-6932 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Conjoint-Based Approach to Location Choice in the Retail Industry
Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).
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Conjoint-Based Approach to Location Choice in the Retail Industry
Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).
Business (1 work) · Computer Science (1 work) · Conceptual framework (1 work) · Conjoint analysis (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Economics (1 work) · Industrial organization (1 work) · Marketing (1 work) · Microeconomics (1 work)