Conjoint-Based Approach to Location Choice in the Retail Industry
Conceptual Framework
Bibliographic Data
| ID | 23629403 |
|---|---|
| Authors | Bisera Andrić Gušavac (0000-0001-9438-5906), Dragana Stojanović (0000-0003-3761-6338), Marija Kuzmanović (0000-0001-5857-6932) |
| Year | 2014 |
| Pages | 385-400 |
| Publication date | 2014-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Innovative Management and Firm Performance (SOURCE_BOOK) |
| Publisher | Palgrave Macmillan UK (PUBLISHER) |
| DOI | 10.1057/9781137402226_20 |
| OpenAlex | W2414563563 |
| ISBN | 9781137402226 |
| Language | EN |
| References cited | 19 |
Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).
Business · Conceptual framework · Conjoint analysis · Economics · Industrial organization · Microeconomics · Preference · Retail industry · Sociology · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Marketing · Urban and Freight Transport Logistics
| Citation velocity | historical |
|---|---|
| Highly cited | No |