Peter Miskell
Biographic Data
| ID | 1093233 |
|---|---|
| NAME | Peter Miskell |
| GIVEN NAMES | Peter |
| FAMILY NAME | Miskell |
| SIGNATURE | MISKELL P |
| AFFILIATIONS | University of Reading |
| ORCID | 0000-0003-2699-6152 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 37 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 3 |
Reflections on the integration of history and organization studies
The Market for Films in Postwar Italy: Evidence for Both National and Regional Patterns of Taste
The postwar market for films in Italy resembles those found in other developed capitalist economies, in which supply adjusts to demand through a set of institutional arrangements designed to maximize revenue for the film distributor. The outcome is a statistical distribution of revenues that manifests extreme levels of inequality, indicating that the hits of the day were “giants” in relation to the median film and enjoyed throughout the territory…
From Outsiders to Insiders? Strategies and Practices of American Film Distributors in Postwar Italy
This article examines the impact of structural changes in the postwar film industry on the activities and effectiveness of the foreign distribution subsidiaries of American firms. As these subsidiaries saw their regular supply of films from their in-house Hollywood studios decline, they sought out alternative sources of product content, often from local markets. Unable to rely on the traditional “ownership” advantages bestowed on them by their pa…
International films and International Markets: The Globalisation of Hollywood Entertainment, c.1921–1951
The international appeal of Hollywood films through the twentieth century has been a subject of interest to economic and film historians alike. This paper employs some of the methods of the economic historian to evaluate key arguments within the film history literature explaining the global success of American films. Through careful analysis of both existing and newly constructed data sets, the paper examines the extent to which Hollywood's forei…
Ealing Revisited
British working-class household composition, labour supply, and commercial leisure participation during the 1930s
The early twentieth century constituted the heyday of the 'breadwinner-homemaker' household, characterized by a high degree of intra-household functional specialization between paid and domestic work according to age, gender, and marital status. This article examines the links between formal workforce participation and access to resources for individualized discretionary spending in British working-class households during the late 1930s, via an a…
Hollywood in the world market – evidence from Australia in the mid-1930s
By the mid-1930s the major Hollywood studios had developed extensive networks of distribution subsidiaries across five continents. This article focuses on the operation of American film distributors in Australia – one of Hollywood's largest foreign markets. Drawing on two unique primary datasets, the article compares and investigates film distribution in Sydney's first-run and suburban-run markets. It finds that the subsidiaries of US film compan…
Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s
Existing literature has identified a number of exogenous advantages that enabled US firms to dominate the global film industry. This article explores how these firms actually operated in their largest foreign market, and in doing so looks for evidence of endogenous advantages that may have enabled some US firms to outperform their rivals. It finds that firms which developed the most distinct local element to their production portfolios typically …
Selling America to the World”? The Rise and Fall of an International Film Distributor in its Largest Foreign Market: United Artists in Britain, 1927–1947
Few industries are as widely associated with the spread of American values, ideas, and products as the film industry. U.S. firms certainly dominated the global market for feature films, but did they do so simply by “selling America to the world” or was there more to be gained by catering to the diverse tastes of international audiences? This article examines the operations of a leading U.S. film distributor in its largest foreign market. United A…
European integration and corporate restructuring: The strategy of Unilever, c.1957–c.1990 1
European integration and corporate restructuring: the strategy of Unilever, c.1957‐c.1990. While much has been written about the politics of European integration, discussion about the role of business in this process has been largely confined to lobbying activities. This article focuses on the business reaction to European integration. It highlights the constraints facing one of Europe's largest firms in building a regional detergents business. T…
Seduced by the Silver Screen: Film Addicts, Critics and Cinema Regulation in Britain in the 1930s and 1940s
Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985
This article examines how the marketing and advertising of toothpaste brands evolved in the twentieth century, particularly from the 1950s to the 1980s. During these decades, the promotional strategies employed by leading toothpaste manufacturers were at odds with general developments in consumer product marketing. As branding strategies were being revolutionized by the discovery of a “Pepsi Generation,” the toothpaste market was itself being tra…
European integration and corporate restructuring: The strategy of Unilever, c.1957–c.1990 1
European integration and corporate restructuring: the strategy of Unilever, c.1957‐c.1990. While much has been written about the politics of European integration, discussion about the role of business in this process has been largely confined to lobbying activities. This article focuses on the business reaction to European integration. It highlights the constraints facing one of Europe's largest firms in building a regional detergents business. T…
Reflections on the integration of history and organization studies
Selling America to the World”? The Rise and Fall of an International Film Distributor in its Largest Foreign Market: United Artists in Britain, 1927–1947
Few industries are as widely associated with the spread of American values, ideas, and products as the film industry. U.S. firms certainly dominated the global market for feature films, but did they do so simply by “selling America to the world” or was there more to be gained by catering to the diverse tastes of international audiences? This article examines the operations of a leading U.S. film distributor in its largest foreign market. United A…
Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s
Existing literature has identified a number of exogenous advantages that enabled US firms to dominate the global film industry. This article explores how these firms actually operated in their largest foreign market, and in doing so looks for evidence of endogenous advantages that may have enabled some US firms to outperform their rivals. It finds that firms which developed the most distinct local element to their production portfolios typically …
Seduced by the Silver Screen: Film Addicts, Critics and Cinema Regulation in Britain in the 1930s and 1940s
Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985
This article examines how the marketing and advertising of toothpaste brands evolved in the twentieth century, particularly from the 1950s to the 1980s. During these decades, the promotional strategies employed by leading toothpaste manufacturers were at odds with general developments in consumer product marketing. As branding strategies were being revolutionized by the discovery of a “Pepsi Generation,” the toothpaste market was itself being tra…
The Market for Films in Postwar Italy: Evidence for Both National and Regional Patterns of Taste
The postwar market for films in Italy resembles those found in other developed capitalist economies, in which supply adjusts to demand through a set of institutional arrangements designed to maximize revenue for the film distributor. The outcome is a statistical distribution of revenues that manifests extreme levels of inequality, indicating that the hits of the day were “giants” in relation to the median film and enjoyed throughout the territory…
From Outsiders to Insiders? Strategies and Practices of American Film Distributors in Postwar Italy
This article examines the impact of structural changes in the postwar film industry on the activities and effectiveness of the foreign distribution subsidiaries of American firms. As these subsidiaries saw their regular supply of films from their in-house Hollywood studios decline, they sought out alternative sources of product content, often from local markets. Unable to rely on the traditional “ownership” advantages bestowed on them by their pa…
International films and International Markets: The Globalisation of Hollywood Entertainment, c.1921–1951
The international appeal of Hollywood films through the twentieth century has been a subject of interest to economic and film historians alike. This paper employs some of the methods of the economic historian to evaluate key arguments within the film history literature explaining the global success of American films. Through careful analysis of both existing and newly constructed data sets, the paper examines the extent to which Hollywood's forei…
Hollywood in the world market – evidence from Australia in the mid-1930s
By the mid-1930s the major Hollywood studios had developed extensive networks of distribution subsidiaries across five continents. This article focuses on the operation of American film distributors in Australia – one of Hollywood's largest foreign markets. Drawing on two unique primary datasets, the article compares and investigates film distribution in Sydney's first-run and suburban-run markets. It finds that the subsidiaries of US film compan…
Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985
This article examines how the marketing and advertising of toothpaste brands evolved in the twentieth century, particularly from the 1950s to the 1980s. During these decades, the promotional strategies employed by leading toothpaste manufacturers were at odds with general developments in consumer product marketing. As branding strategies were being revolutionized by the discovery of a “Pepsi Generation,” the toothpaste market was itself being tra…
European integration and corporate restructuring: The strategy of Unilever, c.1957–c.1990 1
European integration and corporate restructuring: the strategy of Unilever, c.1957‐c.1990. While much has been written about the politics of European integration, discussion about the role of business in this process has been largely confined to lobbying activities. This article focuses on the business reaction to European integration. It highlights the constraints facing one of Europe's largest firms in building a regional detergents business. T…
Seduced by the Silver Screen: Film Addicts, Critics and Cinema Regulation in Britain in the 1930s and 1940s
Selling America to the World”? The Rise and Fall of an International Film Distributor in its Largest Foreign Market: United Artists in Britain, 1927–1947
Few industries are as widely associated with the spread of American values, ideas, and products as the film industry. U.S. firms certainly dominated the global market for feature films, but did they do so simply by “selling America to the world” or was there more to be gained by catering to the diverse tastes of international audiences? This article examines the operations of a leading U.S. film distributor in its largest foreign market. United A…
Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s
Existing literature has identified a number of exogenous advantages that enabled US firms to dominate the global film industry. This article explores how these firms actually operated in their largest foreign market, and in doing so looks for evidence of endogenous advantages that may have enabled some US firms to outperform their rivals. It finds that firms which developed the most distinct local element to their production portfolios typically …
Hollywood in the world market – evidence from Australia in the mid-1930s
By the mid-1930s the major Hollywood studios had developed extensive networks of distribution subsidiaries across five continents. This article focuses on the operation of American film distributors in Australia – one of Hollywood's largest foreign markets. Drawing on two unique primary datasets, the article compares and investigates film distribution in Sydney's first-run and suburban-run markets. It finds that the subsidiaries of US film compan…
Ealing Revisited
British working-class household composition, labour supply, and commercial leisure participation during the 1930s
The early twentieth century constituted the heyday of the 'breadwinner-homemaker' household, characterized by a high degree of intra-household functional specialization between paid and domestic work according to age, gender, and marital status. This article examines the links between formal workforce participation and access to resources for individualized discretionary spending in British working-class households during the late 1930s, via an a…
From Outsiders to Insiders? Strategies and Practices of American Film Distributors in Postwar Italy
This article examines the impact of structural changes in the postwar film industry on the activities and effectiveness of the foreign distribution subsidiaries of American firms. As these subsidiaries saw their regular supply of films from their in-house Hollywood studios decline, they sought out alternative sources of product content, often from local markets. Unable to rely on the traditional “ownership” advantages bestowed on them by their pa…
International films and International Markets: The Globalisation of Hollywood Entertainment, c.1921–1951
The international appeal of Hollywood films through the twentieth century has been a subject of interest to economic and film historians alike. This paper employs some of the methods of the economic historian to evaluate key arguments within the film history literature explaining the global success of American films. Through careful analysis of both existing and newly constructed data sets, the paper examines the extent to which Hollywood's forei…
Reflections on the integration of history and organization studies
The Market for Films in Postwar Italy: Evidence for Both National and Regional Patterns of Taste
The postwar market for films in Italy resembles those found in other developed capitalist economies, in which supply adjusts to demand through a set of institutional arrangements designed to maximize revenue for the film distributor. The outcome is a statistical distribution of revenues that manifests extreme levels of inequality, indicating that the hits of the day were “giants” in relation to the median film and enjoyed throughout the territory…
Economics (8 works) · Business (7 works) · Art History and Market Analysis (6 works) · Political science (6 works) · Movie theater (5 works) · Advertising (4 works) · Art history (4 works) · Cinema and Media Studies (4 works) · Cultural Industries and Urban Development (4 works) · Distribution (mathematics (4 works)