Miguel Barreda Ángeles
Biographic Data
| ID | 11070165 |
|---|---|
| NAME | Miguel Barreda Ángeles |
| GIVEN NAMES | Miguel |
| FAMILY NAME | Barreda Ángeles |
| SIGNATURE | ÁNGELES M B |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
La investigación sobre la atención durante el consumo de televisión
This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing
La investigación sobre la atención durante el consumo de televisión
This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing
La investigación sobre la atención durante el consumo de televisión
This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing
Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Retail Behavior Studies (1 work) · Field (mathematics (1 work) · Heart Rate Variability and Autonomic Control (1 work) · Humanities (1 work) · Mathematics (1 work) · Neuromarketing (1 work)