La investigación sobre la atención durante el consumo de televisión
Avances actuales y retos futuros
Bibliographic Data
| ID | 12487441 |
|---|---|
| Authors | Miguel Barreda-Ángeles (0000-0002-5056-7633, Universitat Pompeu Fabra, corresponding author), Miguel Barreda Ángeles |
| Year | 2014 |
| Volume | 18 |
| Issue | 0 |
| Publication date | 2014-02-11 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2013.v18.43989 |
| OpenAlex | W1973320630 |
| Language | ES |
| Citations received | 1 |
| References cited | 4 |
This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing
Advertising · Business · Field (mathematics · Humanities · Neuromarketing · Perspective (graphical · Computer Science · Consumer Retail Behavior Studies · Heart Rate Variability and Autonomic Control · Mathematics · Philosophy · Artificial Intelligence
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| Citations per year | 0.11 |
|---|---|
| Citation span | 2017 - 2017 (1) |
| Highly cited | No |