Diseño televisivo a través de la neurociencia

Bibliographic Data

ID12624753
AuthorsVerónica Crespo-Pereira (0000-0001-7373-7204, corresponding author), Beatriz Legerén Lago (0000-0001-6169-0875, Universidade de Vigo), Beatriz Legerén-Lago
Year2017
Volume26
Issue6
Pages1047-1047
Publication date2017-11-12
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2017.nov.04
OpenAlexW2767338256
LanguageES
Citations received2
References cited12

Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was carried out in three stages: a) review of unstructured information; b) analysis, organization, and synthesis of content; c) conclusions. Likewise, interviews with experts in the television field, neuromarketing consultants, and neuroscientists (N=10), support the conclusions from the bibliographic review. Subsequently, the paper provides a set of scientifically endorsed guidelines for the efficient design of TV content for entertainment, education, and information, based on storytelling, edition, and the creation of new platforms. The bibliographic research reveals that emotion and attention are the key indicators of effectiveness for the design of television products

Art · Cognition · Content (measure theory · Content analysis · Entertainment · Exploratory research · Field (mathematics · Multimedia · Neuromarketing · Set (abstract data type · Social science · Sociology · Storytelling · Visual arts · Business, Innovation, and Economy · Cognitive Neuroscience · Communication and COVID-19 Impact · Computer Science · Educational Innovations and Technology · Neuroscience · Psychology

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