Verónica Crespo-Pereira
Biographic Data
| ID | 6657898 |
|---|---|
| NAME | Verónica Crespo-Pereira |
| GIVEN NAMES | Verónica |
| FAMILY NAME | Crespo-Pereira |
| SIGNATURE | CRESPO-PEREIRA V |
| AFFILIATIONS | Universidade da Coruña |
| ORCID | 0000-0001-7373-7204 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Governments, Users, and Virtual Worlds
In recent years, several countries have introduced strategic plans aimed at promoting metaverse ecosystems. While these initiatives highlight the metaverse as both a technological frontier and a policy priority, the underlying rationales and metaverse approaches remain insufficiently understood. This gap raises the need to critically examine why governments are investing in the metaverse ecosystem and how metaverse is being approached as an innov…
Posibilidades y limitaciones de los medios de comunicación en el metaverso
This research explores the possibilities that the metaverse currently provides for the media, as well as the limitations or obstacles that condition or slow down its development and implementation in the coming years. To this end, semi-structured in-depth interviews were conducted with 15 global technology experts specialising in virtual reality and the metaverse, who agreed that the first wave of journalism in the metaverse will be based mainly …
Periodista-influenciador
Propósito. Los cambios en el ecosistema digital han reconfigurado las dinámicas del ejercicio periodístico, favoreciendo la aparición de un nuevo perfil: el periodista-influenciador. Esta investigación tiene como objetivo identificar, definir y analizar esta figura emergente, aún poco delimitada en la literatura académica. Metodología. Para cumplir con este propósito, se realizó una revisión sistemática de la literatura siguiendo el protocolo PRI…
El metaverso como innovación social inmersiva
Este estudio trata de ofrecer una panorámica completa de las primeras aproximaciones y relación actual de los medios de servicio público (PSM) con el metaverso, analizando las percepciones de estas emisoras con respecto a su utilidad real para la innovación social inmersiva, la aproximación a las audiencias jóvenes, y el desarrollo de nuevos entornos de consumo compartido de información y entretenimiento o de Espacios Sociales Inmersivos (ESI). T…
Facing the challenges of metaverse
The metaverse is the conjunction and optimization of the possibilities of the Internet and technology at their best. It is a consequence of the development and evolution of digital society. Technological innovation, fundamentally oriented toward virtual reality, augmented reality, and mixed realities, contributes significantly to the creation of a solid foundation on which to build an entire universe of virtual worlds. This is a universe that, in…
Short video content en la estrategia de marca. Análisis del uso de TikTok por el Museo del Prado
En una sociedad marcada por la cuestión digital y la pandemia mundial por COVID-19, los museos han experimentado la necesidad de incorporarse a nuevas plataformas sociales, donde se encuentran los públicos más jóvenes. Este contexto ha propiciado una intensificación del uso de estos canales así como una reconfiguración de las estrategias comunicativas en el entorno digital por parte de los museos. El objetivo de esta investigación es analizar cóm…
Análisis de la representación de roles de género en los personajes femeninos de las series de televisión Juego de Tronos y Vikingos
Los estudios de género y estudios sobre la televisión en el panorama actual han sido y son objeto de estudio desde diversos enfoques teóricos y metodológicos. La literatura al respecto aduce una elevada vinculación de la mujer a roles estereotipados e hipersexualizados. La aparición de movimientos feministas en los últimos años, tales como el Me Too, podrían haber tenido su reflejo en la industria audiovisual a través de la introducción de person…
Efectos del Covid19 en la televisión ecuatoriana analógica y la WebTV
La crisis sanitaria ha vuelto a poner en valor a la televisión en abierto. El medio está adoptando un rol protagónico en su función de informar y entretener a la ciudadanía. En esta línea, la presente investigación reflexiona sobre la capacidad de la televisión ecuatoriana para capitalizar a corto y medio plazo la recuperación de unas audiencias perdidas, especialmente las juveniles, que tornan ahora su mirada a las plataformas analógicas y digit…
Implementing Neuromarketing in the Enterprise
Technological advances in the field of neuroscience have generally been well-received in the entertainment and advertising industries, where there are great commercial benefits linked to knowing the most intimate aspects of how audiences and consumers respond to different messages. Despite this interest in the results of neuroscience research, large enterprises seem to resist implementing them in their marketing activities, thus limiting the deve…
An approach to the implementation of neuromarketing techniques by European private TV broadcasters
Changes on media context urge companies to adopt alternative and innovative strategies for decision-making regarding audience’s habits and preferences. In this respect, the neuroscience methodology provides an appealing option to analyze consumers’ viewing experience. This paper aims to determine the impact of neuromarketing on TV channels for the latter purpose, through an in-depth review and a survey addressed to analyze the use of this methodo…
Diseño televisivo a través de la neurociencia
Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was carried out in three stages: a) review of unstructured information; b) analysis, organization, and synthesis of content; c) conclusions. Likewise, interviews with exper…
Neuroscience for content innovation on European public service broadcasters
The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this pu…
El profesional del neuromarketing en el sector audiovisual español
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introductio…
Neuroscience for content innovation on European public service broadcasters
The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this pu…
Facing the challenges of metaverse
The metaverse is the conjunction and optimization of the possibilities of the Internet and technology at their best. It is a consequence of the development and evolution of digital society. Technological innovation, fundamentally oriented toward virtual reality, augmented reality, and mixed realities, contributes significantly to the creation of a solid foundation on which to build an entire universe of virtual worlds. This is a universe that, in…
El profesional del neuromarketing en el sector audiovisual español
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introductio…
El profesional del neuromarketing en el sector audiovisual español
The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introductio…
Diseño televisivo a través de la neurociencia
Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was carried out in three stages: a) review of unstructured information; b) analysis, organization, and synthesis of content; c) conclusions. Likewise, interviews with exper…
Neuroscience for content innovation on European public service broadcasters
The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this pu…
An approach to the implementation of neuromarketing techniques by European private TV broadcasters
Changes on media context urge companies to adopt alternative and innovative strategies for decision-making regarding audience’s habits and preferences. In this respect, the neuroscience methodology provides an appealing option to analyze consumers’ viewing experience. This paper aims to determine the impact of neuromarketing on TV channels for the latter purpose, through an in-depth review and a survey addressed to analyze the use of this methodo…
Implementing Neuromarketing in the Enterprise
Technological advances in the field of neuroscience have generally been well-received in the entertainment and advertising industries, where there are great commercial benefits linked to knowing the most intimate aspects of how audiences and consumers respond to different messages. Despite this interest in the results of neuroscience research, large enterprises seem to resist implementing them in their marketing activities, thus limiting the deve…
Análisis de la representación de roles de género en los personajes femeninos de las series de televisión Juego de Tronos y Vikingos
Los estudios de género y estudios sobre la televisión en el panorama actual han sido y son objeto de estudio desde diversos enfoques teóricos y metodológicos. La literatura al respecto aduce una elevada vinculación de la mujer a roles estereotipados e hipersexualizados. La aparición de movimientos feministas en los últimos años, tales como el Me Too, podrían haber tenido su reflejo en la industria audiovisual a través de la introducción de person…
Efectos del Covid19 en la televisión ecuatoriana analógica y la WebTV
La crisis sanitaria ha vuelto a poner en valor a la televisión en abierto. El medio está adoptando un rol protagónico en su función de informar y entretener a la ciudadanía. En esta línea, la presente investigación reflexiona sobre la capacidad de la televisión ecuatoriana para capitalizar a corto y medio plazo la recuperación de unas audiencias perdidas, especialmente las juveniles, que tornan ahora su mirada a las plataformas analógicas y digit…
Short video content en la estrategia de marca. Análisis del uso de TikTok por el Museo del Prado
En una sociedad marcada por la cuestión digital y la pandemia mundial por COVID-19, los museos han experimentado la necesidad de incorporarse a nuevas plataformas sociales, donde se encuentran los públicos más jóvenes. Este contexto ha propiciado una intensificación del uso de estos canales así como una reconfiguración de las estrategias comunicativas en el entorno digital por parte de los museos. El objetivo de esta investigación es analizar cóm…
Facing the challenges of metaverse
The metaverse is the conjunction and optimization of the possibilities of the Internet and technology at their best. It is a consequence of the development and evolution of digital society. Technological innovation, fundamentally oriented toward virtual reality, augmented reality, and mixed realities, contributes significantly to the creation of a solid foundation on which to build an entire universe of virtual worlds. This is a universe that, in…
El metaverso como innovación social inmersiva
Este estudio trata de ofrecer una panorámica completa de las primeras aproximaciones y relación actual de los medios de servicio público (PSM) con el metaverso, analizando las percepciones de estas emisoras con respecto a su utilidad real para la innovación social inmersiva, la aproximación a las audiencias jóvenes, y el desarrollo de nuevos entornos de consumo compartido de información y entretenimiento o de Espacios Sociales Inmersivos (ESI). T…
Governments, Users, and Virtual Worlds
In recent years, several countries have introduced strategic plans aimed at promoting metaverse ecosystems. While these initiatives highlight the metaverse as both a technological frontier and a policy priority, the underlying rationales and metaverse approaches remain insufficiently understood. This gap raises the need to critically examine why governments are investing in the metaverse ecosystem and how metaverse is being approached as an innov…
Posibilidades y limitaciones de los medios de comunicación en el metaverso
This research explores the possibilities that the metaverse currently provides for the media, as well as the limitations or obstacles that condition or slow down its development and implementation in the coming years. To this end, semi-structured in-depth interviews were conducted with 15 global technology experts specialising in virtual reality and the metaverse, who agreed that the first wave of journalism in the metaverse will be based mainly …
Periodista-influenciador
Propósito. Los cambios en el ecosistema digital han reconfigurado las dinámicas del ejercicio periodístico, favoreciendo la aparición de un nuevo perfil: el periodista-influenciador. Esta investigación tiene como objetivo identificar, definir y analizar esta figura emergente, aún poco delimitada en la literatura académica. Metodología. Para cumplir con este propósito, se realizó una revisión sistemática de la literatura siguiendo el protocolo PRI…
Computer Science (7 works) · Art (6 works) · Political science (6 works) · Advertising and Communication Studies (5 works) · Communication and COVID-19 Impact (5 works) · Humanities (5 works) · Neuromarketing (5 works) · Sociology (5 works) · Business (4 works) · Entertainment (4 works)