Rand Al-Dmour
Biographic Data
| ID | 1107148 |
|---|---|
| NAME | Rand Al-Dmour |
| GIVEN NAMES | Rand |
| FAMILY NAME | Al-Dmour |
| SIGNATURE | AL-DMOUR R |
| AFFILIATIONS | University of Jordan |
| ORCID | 0000-0003-3280-0224 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Impact of Digital Transformation on the Reputation of Public Higher Education Institutions in Jordan
This study investigates the impact of digital transformation (DT) initiatives on the reputation of public higher education institutions (HEIs) in Jordan, focusing on the mediating roles of operational efficiency and educational quality. Using quantitative data collected from 397 academic and administrative staff across Jordanian HEIs, the study employs Structural Equation Modeling (SEM) to test the proposed relationships. The findings reveal that…
The synergistic impact of social responsibility and circular economy on institutional performance in higher education
Purpose This research investigates how practices from the circular economy (CE) and social responsibility (SR) can improve the performance of higher education institutions (HEIs) in Jordan, with a particular focus on how community involvement can serve as a bridge between the two. This paper aims to provide insights into how integrating CE and SR strategies can improve operational efficiency, stakeholder satisfaction and the overall societal impa…
The Crucial Role of Ewom
This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students’ study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix strategies and international students’ enrollment choices. Building upon previous research that underscores t…
Integrated Model for the Factors Determining the Academic’s Remote Working Productivity and Engagement
This empirical study aims to examine and validate the factors influencing productivity among remote academic staff in Jordanian higher education institutions during the Covid-19 crisis, with a specific focus on the mediating role of employee engagement. A comprehensive conceptual framework is developed by integrating relevant studies on remote work-from-home, productivity, and engagement, along with insights from in-depth interviews. Employing a …
The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices
This study analyzed the impact of various aspects of social media marketing (beneficial promotions, relevant content, popular content, and presence on multiple platforms) on brand loyalty through the mediating factor of customer satisfaction in travel and tourism offices in Jordan. The study’s sample consisted of 350 followers of at least one travel and tourism office on social media, with a response rate of 86% obtained via a self-administered q…
The Role of Mass Media Interventions on Promoting Public Health Knowledge and Behavioral Social Change Against Covid-19 Pandemic in Jordan
This study has attempted to determine the role of mass s media interventions on promoting public health knowledge and behavioral social change against COVID-19 pandemic disease in Jordan. Based on communication theory and literature review in health communication, the study develops and examines four major hypotheses that link mass media channels, preferred message types and the senders of preferred message sources, the level of public health kno…
No prominent works on this page.
The Role of Mass Media Interventions on Promoting Public Health Knowledge and Behavioral Social Change Against Covid-19 Pandemic in Jordan
This study has attempted to determine the role of mass s media interventions on promoting public health knowledge and behavioral social change against COVID-19 pandemic disease in Jordan. Based on communication theory and literature review in health communication, the study develops and examines four major hypotheses that link mass media channels, preferred message types and the senders of preferred message sources, the level of public health kno…
Integrated Model for the Factors Determining the Academic’s Remote Working Productivity and Engagement
This empirical study aims to examine and validate the factors influencing productivity among remote academic staff in Jordanian higher education institutions during the Covid-19 crisis, with a specific focus on the mediating role of employee engagement. A comprehensive conceptual framework is developed by integrating relevant studies on remote work-from-home, productivity, and engagement, along with insights from in-depth interviews. Employing a …
The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices
This study analyzed the impact of various aspects of social media marketing (beneficial promotions, relevant content, popular content, and presence on multiple platforms) on brand loyalty through the mediating factor of customer satisfaction in travel and tourism offices in Jordan. The study’s sample consisted of 350 followers of at least one travel and tourism office on social media, with a response rate of 86% obtained via a self-administered q…
The Crucial Role of Ewom
This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students’ study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix strategies and international students’ enrollment choices. Building upon previous research that underscores t…
The Impact of Digital Transformation on the Reputation of Public Higher Education Institutions in Jordan
This study investigates the impact of digital transformation (DT) initiatives on the reputation of public higher education institutions (HEIs) in Jordan, focusing on the mediating roles of operational efficiency and educational quality. Using quantitative data collected from 397 academic and administrative staff across Jordanian HEIs, the study employs Structural Equation Modeling (SEM) to test the proposed relationships. The findings reveal that…
The synergistic impact of social responsibility and circular economy on institutional performance in higher education
Purpose This research investigates how practices from the circular economy (CE) and social responsibility (SR) can improve the performance of higher education institutions (HEIs) in Jordan, with a particular focus on how community involvement can serve as a bridge between the two. This paper aims to provide insights into how integrating CE and SR strategies can improve operational efficiency, stakeholder satisfaction and the overall societal impa…
Political science (5 works) · Business (4 works) · Organizational and Employee Performance (4 works) · Advertising (3 works) · Marketing (3 works) · Psychology (3 works) · Sociology (3 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Empirical research (2 works)