The Role of Mass Media Interventions on Promoting Public Health Knowledge and Behavioral Social Change Against Covid-19 Pandemic in Jordan

Bibliographic Data

ID3323570
AuthorsHani Al-Dmour (0000-0002-2035-8494, University of Jordan, corresponding author), Ra’ed Masa’deh (0000-0002-9070-3732, University of Jordan), Amer Salman (0000-0002-9798-9681, University of Jordan), Rand Al-Dmour (0000-0003-3280-0224, University of Jordan), Mohammad Abuhashesh (0000-0001-7460-450X, Princess Sumaya University for Technology)
Year2022
Volume12
Issue1
Publication date2022-01-01
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440221082125
OpenAlexW4226338913
LanguageEN
Citations received7
References cited36

This study has attempted to determine the role of mass s media interventions on promoting public health knowledge and behavioral social change against COVID-19 pandemic disease in Jordan. Based on communication theory and literature review in health communication, the study develops and examines four major hypotheses that link mass media channels, preferred message types and the senders of preferred message sources, the level of public health knowledge and behavioral social change against Corona virus pandemic disease in Jordan-based on demographic characteristics (gender, age, education, and territory location). To carry out this study; an online questionnaire was prepared and conducted in Jordan and a number of 2,555 social media platforms participants were reached. Content analysis method was mainly deployed for data analysis. The findings showed significant relationships between the preferred type of mass media channels ( R = .47), preferred message types ( R = .58), and preferred message sources ( R = .56) and the level of public health knowledge and behavioral social change against COVID-19 pandemic in Jordan. The study also found that the preferred mass media channels, message types, and message sources differ among the respondents' demographic characteristics (gender, age, and education). In contrast, no differences found attributed to territory locations

Advertising · Behavior change · Business · Disease · Health communication · Health education · Mass media · Pandemic · Political science · Psychiatry · Psychological intervention · Public health · Social media · Sociology · Communication · Medicine · Misinformation and Its Impacts · Psychology · Public Relations and Crisis Communication · Social Media in Health Education · Social Psychology

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