Claudio Feijóo-González
Biographic Data
| ID | 11079017 |
|---|---|
| NAME | Claudio Feijóo-González |
| GIVEN NAMES | Claudio |
| FAMILY NAME | Feijóo-González |
| SIGNATURE | FEIJÓO-GONZÁLEZ C |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 3 |
Información personal
Technological progress has profoundly changed the way personal data are collected, accessed and used. Those data make possible unprecedented customization of advertising which, in turn, is the business model adopted by many of the most successful Internet companies. Yet measuring the value being generated is still a complex task. This paper presents a review of the literature on this subject. It has been found that the economic analysis of person…
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Factores clave en los mercados de acceso móvil a contenidos
The main goal of the analysis summarized in this paper is to identify essential economic, technological, social and legal forces that are currently shaping the mobile content sector. Illustrating the nature of their impact should inform subsequent research and provide policy-makers with a coherent and comprehensive picture of the sector’s current state and future evolution
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Factores clave en los mercados de acceso móvil a contenidos
The main goal of the analysis summarized in this paper is to identify essential economic, technological, social and legal forces that are currently shaping the mobile content sector. Illustrating the nature of their impact should inform subsequent research and provide policy-makers with a coherent and comprehensive picture of the sector’s current state and future evolution
Información personal
Technological progress has profoundly changed the way personal data are collected, accessed and used. Those data make possible unprecedented customization of advertising which, in turn, is the business model adopted by many of the most successful Internet companies. Yet measuring the value being generated is still a complex task. This paper presents a review of the literature on this subject. It has been found that the economic analysis of person…
Factores clave en los mercados de acceso móvil a contenidos
The main goal of the analysis summarized in this paper is to identify essential economic, technological, social and legal forces that are currently shaping the mobile content sector. Illustrating the nature of their impact should inform subsequent research and provide policy-makers with a coherent and comprehensive picture of the sector’s current state and future evolution
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Información personal
Technological progress has profoundly changed the way personal data are collected, accessed and used. Those data make possible unprecedented customization of advertising which, in turn, is the business model adopted by many of the most successful Internet companies. Yet measuring the value being generated is still a complex task. This paper presents a review of the literature on this subject. It has been found that the economic analysis of person…
Business (3 works) · Computer Science (3 works) · Economics (2 works) · ICT Impact and Policies (2 works) · Media and Digital Communication (2 works) · Political science (2 works) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Computer security (1 work) · Digital Platforms and Economics (1 work)