Nuevas vías para la comunicación empresarial
Publicidad en el móvil
Bibliographic Data
| ID | 12623710 |
|---|---|
| Authors | Claudio Feijoo (0000-0002-9499-7790, corresponding author), Claudio Feijóo-González, José Luis Gómez‐barroso (0000-0001-9259-4915, Fundación Centro Tecnológico de la Información y la Comunicación), José-Luis Gómez-Barroso, Inmaculada J Martínez (0000-0003-3807-1325, Fundación Centro Tecnológico de la Información y la Comunicación), Inmaculada J Martínez-Martínez |
| Year | 2010 |
| Volume | 19 |
| Issue | 2 |
| Pages | 140-148 |
| Publication date | 2010-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2010.mar.04 |
| OpenAlex | W2072873731 |
| Language | ES |
| Citations received | 5 |
| References cited | 16 |
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Advertising · Business · Mobile radio · Mobile telephony · Political science · Telecommunications · Advertising and Communication Studies · Computer Science · Journalism and Media Studies · Media and Digital Communication
| Citations per year | 0.31 |
|---|---|
| Citation span | 2010 - 2018 (9) |
| Highly cited | No |