Inmaculada J Martínez
Biographic Data
| ID | 2092831 |
|---|---|
| NAME | Inmaculada J Martínez |
| GIVEN NAMES | Inmaculada J |
| FAMILY NAME | Martínez |
| SIGNATURE | MARTÍNEZ I J |
| AFFILIATIONS | Universidad de Murcia |
| ORCID | 0000-0003-3807-1325 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 27 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Gender Bias, Stereotypes and Diversity on Digital Platforms
Social media offer young people opportunities to socialize and experiment with identity formation, but also give rise to the gendering of digital practices. Gender bias and the platformization of gender performance concur in the masculinization of platforms that are considered most valuable in marketing terms, in gender stereotypes and hate speech towards anything that does not conform to the norm. In addition, these digital platforms are spaces …
Contexto de uso e acesso a notícias em smartphones por jovens na Espanha
Este trabalho objetiva compreender o contexto de uso e o acesso a notícias no smartphone por jovens. A pesquisa foi conduzida em 2019 com estudantes residentes em Múrcia, Espanha, a partir da coleta do consumo de bateria ou dados móveis dos aparelhos dos participantes e entrevistas semiabertas individuais. Com base no estudo, identificamos que os aplicativos de mensagens instantâneas e de redes sociais são os mais utilizados pelos estudantes. As …
Privacy paradox in the mobile environment
The increasing relevance of personal information has sparked a broad debate on privacy issues on the ubiquitous Internet. The so called 'privacy paradox' aims to explain through rational decision-making models the contradictions between stated digital privacy concerns and the actual behaviors in mobile platforms. An analysis of the emotions that arise when users know about unauthorized personal data disclosure is proposed. A survey of smartphone …
Privacy calculus
UPM) where he researches on the future socio-economic impact of emerging information society technologies
Ethical implications of digital advertising automation
Spain), where she teaches Advertising ecosystems. Her publications include "Mobile society: Culture, identity & technology" (2008), "Mobilized: Women & mobile in the information society" (2010); "Mobile communications: Towards a new media ecosystem" (2013) and "Emerging perspectives on the mobile content ecosystem" (2015
Feeding Digital Omnivores
Tendencias evolutivas del contenido digital en aplicaciones móviles
In recent years, mobile applications have come to constitute an ecosystem of their own, becoming an important driver for innovation. The consolidation of mobile applications as the prevalent interface for content access has consequences for the production, distribution and consumption of content, merging the functional spheres of digital content: performance, creation, management and communication. This paper proposes a functional typology of mob…
Advertising stereotypes and gender representation in social networking sites
This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualiz…
Managing The Unbalanced
The role of mobile technologies in everyday identity management is highly gendered. Smartphones singularly merge identity-related practices and cultural consumption rituals, presenting an interesting arena for analysing the interactions between institutional and non-institutional discourses. Due to the hybrid nature of mobile technology, both gender and generational digital divides show distinct features in the process of domesticating mobile dev…
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
De la Web social al Móvil 2.0
Due to their increasing connectivity and processing power, mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of ‘sharing’ logics, etc.). T…
The Construction of the Mobile Experience
The current approach to the social uses of the mobile phone tends to emphasize their private nature, restricting the configuration of their shared image to those meanings performed in personal and
Childhood and Violence in Advertising
This article considers the subject of childhood and violence contained in the advertising format, focusing especially on television advertising. The article analyses the violent and aggressive content of audiovisual texts looking at childhood from a broader perspective than has been used in research to date, in order to show the wide spectrum of involvement of children in advertising material. This new focus implies looking at the subject of chil…
Advertising stereotypes and gender representation in social networking sites
This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualiz…
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Managing The Unbalanced
The role of mobile technologies in everyday identity management is highly gendered. Smartphones singularly merge identity-related practices and cultural consumption rituals, presenting an interesting arena for analysing the interactions between institutional and non-institutional discourses. Due to the hybrid nature of mobile technology, both gender and generational digital divides show distinct features in the process of domesticating mobile dev…
The Construction of the Mobile Experience
The current approach to the social uses of the mobile phone tends to emphasize their private nature, restricting the configuration of their shared image to those meanings performed in personal and
Privacy paradox in the mobile environment
The increasing relevance of personal information has sparked a broad debate on privacy issues on the ubiquitous Internet. The so called 'privacy paradox' aims to explain through rational decision-making models the contradictions between stated digital privacy concerns and the actual behaviors in mobile platforms. An analysis of the emotions that arise when users know about unauthorized personal data disclosure is proposed. A survey of smartphone …
Privacy calculus
UPM) where he researches on the future socio-economic impact of emerging information society technologies
Ethical implications of digital advertising automation
Spain), where she teaches Advertising ecosystems. Her publications include "Mobile society: Culture, identity & technology" (2008), "Mobilized: Women & mobile in the information society" (2010); "Mobile communications: Towards a new media ecosystem" (2013) and "Emerging perspectives on the mobile content ecosystem" (2015
Tendencias evolutivas del contenido digital en aplicaciones móviles
In recent years, mobile applications have come to constitute an ecosystem of their own, becoming an important driver for innovation. The consolidation of mobile applications as the prevalent interface for content access has consequences for the production, distribution and consumption of content, merging the functional spheres of digital content: performance, creation, management and communication. This paper proposes a functional typology of mob…
De la Web social al Móvil 2.0
Due to their increasing connectivity and processing power, mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of ‘sharing’ logics, etc.). T…
Childhood and Violence in Advertising
This article considers the subject of childhood and violence contained in the advertising format, focusing especially on television advertising. The article analyses the violent and aggressive content of audiovisual texts looking at childhood from a broader perspective than has been used in research to date, in order to show the wide spectrum of involvement of children in advertising material. This new focus implies looking at the subject of chil…
The Construction of the Mobile Experience
The current approach to the social uses of the mobile phone tends to emphasize their private nature, restricting the configuration of their shared image to those meanings performed in personal and
De la Web social al Móvil 2.0
Due to their increasing connectivity and processing power, mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of ‘sharing’ logics, etc.). T…
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Managing The Unbalanced
The role of mobile technologies in everyday identity management is highly gendered. Smartphones singularly merge identity-related practices and cultural consumption rituals, presenting an interesting arena for analysing the interactions between institutional and non-institutional discourses. Due to the hybrid nature of mobile technology, both gender and generational digital divides show distinct features in the process of domesticating mobile dev…
Advertising stereotypes and gender representation in social networking sites
This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualiz…
Feeding Digital Omnivores
Tendencias evolutivas del contenido digital en aplicaciones móviles
In recent years, mobile applications have come to constitute an ecosystem of their own, becoming an important driver for innovation. The consolidation of mobile applications as the prevalent interface for content access has consequences for the production, distribution and consumption of content, merging the functional spheres of digital content: performance, creation, management and communication. This paper proposes a functional typology of mob…
Ethical implications of digital advertising automation
Spain), where she teaches Advertising ecosystems. Her publications include "Mobile society: Culture, identity & technology" (2008), "Mobilized: Women & mobile in the information society" (2010); "Mobile communications: Towards a new media ecosystem" (2013) and "Emerging perspectives on the mobile content ecosystem" (2015
Privacy calculus
UPM) where he researches on the future socio-economic impact of emerging information society technologies
Privacy paradox in the mobile environment
The increasing relevance of personal information has sparked a broad debate on privacy issues on the ubiquitous Internet. The so called 'privacy paradox' aims to explain through rational decision-making models the contradictions between stated digital privacy concerns and the actual behaviors in mobile platforms. An analysis of the emotions that arise when users know about unauthorized personal data disclosure is proposed. A survey of smartphone …
Contexto de uso e acesso a notícias em smartphones por jovens na Espanha
Este trabalho objetiva compreender o contexto de uso e o acesso a notícias no smartphone por jovens. A pesquisa foi conduzida em 2019 com estudantes residentes em Múrcia, Espanha, a partir da coleta do consumo de bateria ou dados móveis dos aparelhos dos participantes e entrevistas semiabertas individuais. Com base no estudo, identificamos que os aplicativos de mensagens instantâneas e de redes sociais são os mais utilizados pelos estudantes. As …
Gender Bias, Stereotypes and Diversity on Digital Platforms
Social media offer young people opportunities to socialize and experiment with identity formation, but also give rise to the gendering of digital practices. Gender bias and the platformization of gender performance concur in the masculinization of platforms that are considered most valuable in marketing terms, in gender stereotypes and hate speech towards anything that does not conform to the norm. In addition, these digital platforms are spaces …
Computer Science (8 works) · Business (7 works) · Political science (7 works) · Media and Digital Communication (5 works) · Psychology (5 works) · Advertising (4 works) · Sociology (4 works) · Digital Games and Media (3 works) · Gender, Feminism, and Media (3 works) · Internet privacy (3 works)