Inmaculada J Martínez-Martínez
Biographic Data
| ID | 11079368 |
|---|---|
| NAME | Inmaculada J Martínez-Martínez |
| GIVEN NAMES | Inmaculada J |
| FAMILY NAME | Martínez-Martínez |
| SIGNATURE | MARTÍNEZ-MARTÍNEZ I J |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Privacy calculus
UPM) where he researches on the future socio-economic impact of emerging information society technologies
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
De la Web social al Móvil 2.0
Due to their increasing connectivity and processing power, mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of ‘sharing’ logics, etc.). T…
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Privacy calculus
UPM) where he researches on the future socio-economic impact of emerging information society technologies
De la Web social al Móvil 2.0
Due to their increasing connectivity and processing power, mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of ‘sharing’ logics, etc.). T…
De la Web social al Móvil 2.0
Due to their increasing connectivity and processing power, mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of ‘sharing’ logics, etc.). T…
Nuevas vías para la comunicación empresarial
Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. It analyses future potential, identifying essential economic, technological and social forces that will shape mobile advertising in the short and middle term
Privacy calculus
UPM) where he researches on the future socio-economic impact of emerging information society technologies
Computer Science (3 works) · Business (2 works) · Media and Digital Communication (2 works) · Political science (2 works) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Calculus (dental (1 work) · Communication and COVID-19 Impact (1 work) · Consumption (sociology (1 work) · Internet privacy (1 work)