Chee Hee Se
Biographic Data
| ID | 11088977 |
|---|---|
| NAME | Chee Hee Se |
| GIVEN NAMES | Chee Hee |
| FAMILY NAME | Se |
| SIGNATURE | SE C H |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Reading the mind of children in response to food advertising
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood
No prominent works on this page.
Reading the mind of children in response to food advertising
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Biostatistics (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cross-sectional study (1 work) · Demography (1 work) · Demography (1 work) · Ethnic group (1 work) · Malay (1 work) · Medicine (1 work)