Reading the mind of children in response to food advertising
A cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television
Bibliographic Data
| ID | 15377939 |
|---|---|
| Authors | SeeHoe Ng (0000-0001-7919-3746, National University of Malaysia, corresponding author), See Hoe Ng, Bridget Kelly (0000-0003-3111-6279, University of Wollongong), Chee‐Hee Se (0000-0002-0742-8371, National University of Malaysia), Chee Hee Se, Sharmela Sahathevan (0000-0001-5613-5084, National University of Malaysia), Karuthan Chinna (0000-0002-2035-344X, University of Malaya), Mohd Noor Ismail, Mohd Noor Ismawi Ismail (0000-0003-0496-5208, Taylor's University), Tilakavati Karupaiah (0000-0001-5808-8074, National University of Malaysia) |
| Year | 2015 |
| Volume | 15 |
| Issue | 1 |
| Pages | 1047-1047 |
| Publication date | 2015-10-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | BMC Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1471-2458 • E-ISSN: 1471-2458 |
| Publisher | BioMed Central (PUBLISHER • GB) |
| DOI | 10.1186/s12889-015-2392-z |
| PMID | 26459341 |
| OpenAlex | W2165011114 |
| Language | EN |
| Citations received | 10 |
| References cited | 41 |
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood
Advertising · Biostatistics · Cross-sectional study · Ethnic group · Malay · Preference · Product (mathematics · Public health · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Demography · Medicine · Obesity, Physical Activity, Diet
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| Unique citing works | 10 |
|---|---|
| Citations per year | 1.25 |
| Citation span | 2018 - 2025 (8) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |