Food and beverage advertising in Hong Kong mass transit railway stations
Bibliographic Data
| ID | 15095444 |
|---|---|
| Authors | Steven Ka Ho Lo, Steven Lo (University of Hong Kong), Billy Yin Sing O (University of Hong Kong), Jimmy Chun Yu Louie (0000-0001-7736-605X, University of Hong Kong, corresponding author) |
| Year | 2020 |
| Volume | 23 |
| Issue | 14 |
| Pages | 2563-2570 |
| Publication date | 2020-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s136898002000083x |
| OpenAlex | W3033915134 |
| Language | EN |
| References cited | 19 |
Objectives: To examine the extent and characteristics of food and beverage (F&B) promotion in Hong Kong mass transit railway (MTR) stations in districts with different socioeconomic statuses (SES) and school density. Design: All advertisements located in the eight selected MTR stations were recorded by photographs or videos, and classified into F&B and non-F&B. The percentage of F&B advertisements and unhealthy F&B being promoted, and common persuasive marketing strategies used in F&B advertisements were compared between low v. high SES districts and school zones v. non-school zones. Setting: MTR stations in Hong Kong. Participants: Not applicable. Results: Of the 8064 advertisements documented, 861 (10·7 %) were F&B advertisements, promoting 1860 F&B items. More than half of the these were unhealthy foods. Stations in high SES districts or school zones tend to advertise more unhealthy items (high v. low SES: 55·8 v . 50·8 %, P = 0·049; school v. non-school: 60·8 v. 49·3 %, P Conclusions: Unhealthy F&B advertising in MTR stations is prevalent regardless of SES and school density, and persuasive marketing strategies were infrequently used. These suggest that a ban on unhealthy F&B advertising around schools or the use of persuasive marketing strategies alone would be ineffective in Hong Kong. To align with the recommendation from WHO, a universal ban of junk food advertising should be enacted
Advertising · Business · Public transport · Transit (satellite · Transport engineering · Engineering · Urban and Freight Transport Logistics
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| Citation velocity | historical |
|---|---|
| Highly cited | No |