Chee‐Hee Se
Biographic Data
| ID | 7793839 |
|---|---|
| NAME | Chee‐Hee Se |
| GIVEN NAMES | Chee‐Hee |
| FAMILY NAME | Se |
| SIGNATURE | SE C H |
| AFFILIATIONS | National University of Malaysia |
| ORCID | 0000-0002-0742-8371 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Reading the mind of children in response to food advertising
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood
Obesogenic television food advertising to children in Malaysia
BACKGROUND: Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy food…
No prominent works on this page.
Obesogenic television food advertising to children in Malaysia
BACKGROUND: Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy food…
Reading the mind of children in response to food advertising
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood
Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Ethnic group (2 works) · Obesity, Physical Activity, Diet (2 works) · Behavioral Health and Interventions (1 work) · Biostatistics (1 work) · Business (1 work) · Consumer Attitudes and Food Labeling (1 work) · Cross-sectional study (1 work) · Demography (1 work)