SeeHoe Ng

Biographic Data

ID7553345
NAMESeeHoe Ng
GIVEN NAMESSeeHoe
FAMILY NAMENg
SIGNATURENG S
AFFILIATIONSNational University of Malaysia
ORCID0000-0001-7919-3746
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2021
H-INDEX0

  • Policy Inertia on Regulating Food Marketing to Children

    Open AccessSeeHoe Ng, Bridget Kelly et al.ARTICLEInternational Journal of…2021

    Unhealthy food marketing shapes children's preference towards obesogenic foods. In Malaysia, policies regulating this food marketing were rated as poor compared to global standards, justifying the need to explore barriers and facilitators during policy development and implementation processes. The case study incorporated qualitative methods, including historical mapping, semi-structured interviews with key informants and a search of cited documen…

  • Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries

    Open AccessBridget Kelly, Stefanie Vandevijvere et al.ARTICLEObesity Reviews2019

    Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty‐two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 20…

  • Extent of implementation of food environment policies by the Malaysian Government

    Open AccessSeeHoe Ng, Boyd Swinburn et al.ARTICLEPublic Health Nutrition2018

    Objective To determine the degree of food environment policies that have been implemented and supported by the Malaysian Government, in comparison to international best practice, and to establish prioritised recommendations for the government based on the identified implementation gaps. Design The Healthy Food-Environment Policy Index (Food-EPI) comprises forty-seven indicators of government policy practice. Local evidence of each indicator was c…

  • Reading the mind of children in response to food advertising

    Open AccessSeeHoe Ng, See Hoe Ng et al.ARTICLEBMC Public Health2015

    This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood

  • Children's exposure to food advertising on free-to-air television

    Open AccessBridget Kelly, Lana Hebden et al.ARTICLEHealth Promotion International2014

    There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food advertising to children across the Asia-Pacific to inform policies to restrict this marketing. Six sites were sampled, including from China, Indonesia, Malay…

  • Obesogenic television food advertising to children in Malaysia

    Open AccessSeeHoe Ng, See H Ng et al.ARTICLEGlobal Health Action2014

    BACKGROUND: Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy food…