Da-Chian Hu
Biographic Data
| ID | 1111691 |
|---|---|
| NAME | Da-Chian Hu |
| GIVEN NAMES | Da-Chian |
| FAMILY NAME | Hu |
| SIGNATURE | HU -C |
| AFFILIATIONS | Shih Chien University |
| ORCID | 0000-0001-6380-563X |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Empowering women through digitalization: An analysis of the digital economy’s effect on gender gaps in employment
This study investigates how the digital economy influences gender disparities in labor market participation using city-level digital economy data and the China Labor-force Dynamic Survey (CLDS). Our findings demonstrate that the digital economy significantly narrows the gender gap in labor market participation, primarily through increasing female labor force participation. The mechanism analysis reveals that the digital economy facilitates this r…
Perceived service quality and electronic word-of-mouth on food delivery services: Extended theory of planned behaviour
Purpose This study proposed an extended theory of planned behaviour (TPB), that is, considering that behavioural beliefs, normative beliefs and control beliefs (beliefs) will influence perceived service quality (PSQ) on food delivery services. PSQ (behavioural intention) will influence electronic word-of-mouth (EWOM) (behaviour). In addition, exogenous variables including information from online ratings and consumer groups will affect the strengt…
Employees as Early Adopters of Robotic Technology: A Self-Identity Approach With Service Improvisation-Generated Outcomes
This research uses a self-identity approach to explore how employees’ self-identity regarding robotic technology influences performance expectancy and effort expectancy, subsequently shaping their willingness to be early adopters. Additionally, the study examines the moderating roles of top management support and personal innovativeness. Data were collected through a survey of 588 full-time employees from three- to five-star hotels in Taiwan that…
Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation
In the online to offline (O2O) model, online marketing and online purchases drive offline (non-Internet) operations and offline consumption. E-commerce must use more effective methods in combination with offline physical stores for consumers to obtain better online services. However, if there are positive effects from offline from customers on the re-purchase, it can generate a positive power return to online. In addition, could online to offline…
Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase inte…
Risk and opportunity for online purchase intention – A moderated mediation model investigation
The Role of Perceived Insider Status in Employee Creativity: Developing and Testing a Mediation and Three-Way Interaction Model
This study investigates how perceived insider status influences employee creativity in hospitality industry settings. Specifically, the study examines mediator of promotion focus and three-way interaction roles of perceived insider status and creative process engagement. Using a sample of 232 employees of the Taiwanese hospitality industry, we found that a promotion focus was positively related to employee creativity. Moreover, a promotion focus …
The Role of Perceived Insider Status in Employee Creativity: Developing and Testing a Mediation and Three-Way Interaction Model
This study investigates how perceived insider status influences employee creativity in hospitality industry settings. Specifically, the study examines mediator of promotion focus and three-way interaction roles of perceived insider status and creative process engagement. Using a sample of 232 employees of the Taiwanese hospitality industry, we found that a promotion focus was positively related to employee creativity. Moreover, a promotion focus …
Employees as Early Adopters of Robotic Technology: A Self-Identity Approach With Service Improvisation-Generated Outcomes
This research uses a self-identity approach to explore how employees’ self-identity regarding robotic technology influences performance expectancy and effort expectancy, subsequently shaping their willingness to be early adopters. Additionally, the study examines the moderating roles of top management support and personal innovativeness. Data were collected through a survey of 588 full-time employees from three- to five-star hotels in Taiwan that…
The Role of Perceived Insider Status in Employee Creativity: Developing and Testing a Mediation and Three-Way Interaction Model
This study investigates how perceived insider status influences employee creativity in hospitality industry settings. Specifically, the study examines mediator of promotion focus and three-way interaction roles of perceived insider status and creative process engagement. Using a sample of 232 employees of the Taiwanese hospitality industry, we found that a promotion focus was positively related to employee creativity. Moreover, a promotion focus …
Risk and opportunity for online purchase intention – A moderated mediation model investigation
Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase inte…
Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation
In the online to offline (O2O) model, online marketing and online purchases drive offline (non-Internet) operations and offline consumption. E-commerce must use more effective methods in combination with offline physical stores for consumers to obtain better online services. However, if there are positive effects from offline from customers on the re-purchase, it can generate a positive power return to online. In addition, could online to offline…
Perceived service quality and electronic word-of-mouth on food delivery services: Extended theory of planned behaviour
Purpose This study proposed an extended theory of planned behaviour (TPB), that is, considering that behavioural beliefs, normative beliefs and control beliefs (beliefs) will influence perceived service quality (PSQ) on food delivery services. PSQ (behavioural intention) will influence electronic word-of-mouth (EWOM) (behaviour). In addition, exogenous variables including information from online ratings and consumer groups will affect the strengt…
Employees as Early Adopters of Robotic Technology: A Self-Identity Approach With Service Improvisation-Generated Outcomes
This research uses a self-identity approach to explore how employees’ self-identity regarding robotic technology influences performance expectancy and effort expectancy, subsequently shaping their willingness to be early adopters. Additionally, the study examines the moderating roles of top management support and personal innovativeness. Data were collected through a survey of 588 full-time employees from three- to five-star hotels in Taiwan that…
Empowering women through digitalization: An analysis of the digital economy’s effect on gender gaps in employment
This study investigates how the digital economy influences gender disparities in labor market participation using city-level digital economy data and the China Labor-force Dynamic Survey (CLDS). Our findings demonstrate that the digital economy significantly narrows the gender gap in labor market participation, primarily through increasing female labor force participation. The mechanism analysis reveals that the digital economy facilitates this r…
Business (7 works) · Psychology (6 works) · Digital Marketing and Social Media (5 works) · Marketing (5 works) · Mediation (5 works) · Social Psychology (5 works) · Advertising (4 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Moderated mediation (3 works)