Consumer Perceived Service Quality and Purchase Intention
Two Moderated Mediation Models Investigation
Bibliographic Data
| ID | 3321179 |
|---|---|
| Authors | Shu-Hsien Liao (0000-0002-3667-2867, Tamkang University, corresponding author), Da-Chian Hu (0000-0001-6380-563X, Shih Chien University), Huan-Lun Chou (Tamkang University) |
| Year | 2022 |
| Volume | 12 |
| Issue | 4 |
| Publication date | 2022-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440221139469 |
| OpenAlex | W4312360988 |
| Language | EN |
| Citations received | 4 |
| References cited | 53 |
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase intention. Moderated mediation model one and two found that brand love plays a moderated mediating role on perceived service quality through brand image and customer satisfaction to purchase intention respectively. The results indicate that when the degree of brand love is high, the indirect effect of brand image on the perceived service quality of the purchase intention is strong; on the contrary, when the degree of brand love is low, the indirect effect of brand love on the perceived service quality and purchase intention is weak
Advertising · Brand awareness · Brand experience · Business · Customer satisfaction · Mediation · Moderated mediation · New product development · Perceived quality · Service quality · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing
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| Unique citing works | 4 |
|---|---|
| Citations per year | 2 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |