Shu-Hsien Liao
Biographic Data
| ID | 344848 |
|---|---|
| NAME | Shu-Hsien Liao |
| GIVEN NAMES | Shu-Hsien |
| FAMILY NAME | Liao |
| SIGNATURE | LIAO S |
| AFFILIATIONS | Tamkang University |
| ORCID | 0000-0002-3667-2867 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Perceived service quality and electronic word-of-mouth on food delivery services: Extended theory of planned behaviour
Purpose This study proposed an extended theory of planned behaviour (TPB), that is, considering that behavioural beliefs, normative beliefs and control beliefs (beliefs) will influence perceived service quality (PSQ) on food delivery services. PSQ (behavioural intention) will influence electronic word-of-mouth (EWOM) (behaviour). In addition, exogenous variables including information from online ratings and consumer groups will affect the strengt…
Mobile Payment and Delivery Services in Vietnam During the Covid-19 Pandemic: A Data Mining Analytics Investigation
The Covid-19 pandemic began as early as November 2019, and its first negative impact on business activities was in the retail industry since isolation orders pushed the market into closed environments that restricted payment and delivery services. With the Internet and apps, special delivery platforms are popular and changes in mobile payment methods have facilitated retail operations, such as delivery services. Mobile payments and delivery servi…
Delivery Services and Online to Offline in Retailing: An Empirical Investigation in Taiwan During the Covid-19 Pandemic Period
The Covid-19 pandemic began as early as November 2019, the epidemic has altered the process and habits of business and consumer transactions. With the Internet and apps, delivery platforms are popular and changes in mobile payment methods have facilitated retail operations by providing delivery services. Online to offline is a retail model using online marketing and online purchases to drive offline operations and consumption. This leads to sever…
Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation
In the online to offline (O2O) model, online marketing and online purchases drive offline (non-Internet) operations and offline consumption. E-commerce must use more effective methods in combination with offline physical stores for consumers to obtain better online services. However, if there are positive effects from offline from customers on the re-purchase, it can generate a positive power return to online. In addition, could online to offline…
Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic
Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for …
Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase inte…
Risk and opportunity for online purchase intention – A moderated mediation model investigation
Investigating online social media users’ behaviors for social commerce recommendations
Big data analytics of social network marketing and personalized recommendations
E-government implementation: Business contract legal support for Taiwanese businessmen in Mainland China
E-government implementation: Business contract legal support for Taiwanese businessmen in Mainland China
Risk and opportunity for online purchase intention – A moderated mediation model investigation
Investigating online social media users’ behaviors for social commerce recommendations
Big data analytics of social network marketing and personalized recommendations
Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase inte…
Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation
In the online to offline (O2O) model, online marketing and online purchases drive offline (non-Internet) operations and offline consumption. E-commerce must use more effective methods in combination with offline physical stores for consumers to obtain better online services. However, if there are positive effects from offline from customers on the re-purchase, it can generate a positive power return to online. In addition, could online to offline…
Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic
Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for …
Perceived service quality and electronic word-of-mouth on food delivery services: Extended theory of planned behaviour
Purpose This study proposed an extended theory of planned behaviour (TPB), that is, considering that behavioural beliefs, normative beliefs and control beliefs (beliefs) will influence perceived service quality (PSQ) on food delivery services. PSQ (behavioural intention) will influence electronic word-of-mouth (EWOM) (behaviour). In addition, exogenous variables including information from online ratings and consumer groups will affect the strengt…
Mobile Payment and Delivery Services in Vietnam During the Covid-19 Pandemic: A Data Mining Analytics Investigation
The Covid-19 pandemic began as early as November 2019, and its first negative impact on business activities was in the retail industry since isolation orders pushed the market into closed environments that restricted payment and delivery services. With the Internet and apps, special delivery platforms are popular and changes in mobile payment methods have facilitated retail operations, such as delivery services. Mobile payments and delivery servi…
Delivery Services and Online to Offline in Retailing: An Empirical Investigation in Taiwan During the Covid-19 Pandemic Period
The Covid-19 pandemic began as early as November 2019, the epidemic has altered the process and habits of business and consumer transactions. With the Internet and apps, delivery platforms are popular and changes in mobile payment methods have facilitated retail operations by providing delivery services. Online to offline is a retail model using online marketing and online purchases to drive offline operations and consumption. This leads to sever…
Business (10 works) · Advertising (7 works) · Computer Science (7 works) · Digital Marketing and Social Media (6 works) · Marketing (6 works) · Psychology (6 works) · Internet privacy (4 works) · Mediation (4 works) · Social Psychology (4 works) · Technology Adoption and User Behaviour (4 works)