Huan-Lun Chou
Biographic Data
| ID | 1111692 |
|---|---|
| NAME | Huan-Lun Chou |
| GIVEN NAMES | Huan-Lun |
| FAMILY NAME | Chou |
| SIGNATURE | CHOU H |
| AFFILIATIONS | Tamkang University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase inte…
No prominent works on this page.
Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase inte…
Advertising (1 works) · Brand awareness (1 works) · Brand experience (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer satisfaction (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · Mediation (1 works)