Young-Won Ha
Biographic Data
| ID | 111903 |
|---|---|
| NAME | Young-Won Ha |
| GIVEN NAMES | Young-Won |
| FAMILY NAME | Ha |
| SIGNATURE | HA Y |
| AFFILIATIONS | Sogang University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 65 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
A cross-cultural study on envy premium: The role of mixed emotions of benign and malicious envies
The Influence of Categorical Attributes on Choice Context Effects
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominat…
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
Although advertising persuades through overt appeals to reason or emotion, we focus on the indirect process by which advertising influences the interpretation of objective product evidence. We investigate how two factors moderate advertising-evidence interactions: the ambiguity of the evidence and consumer information processing strategies. We provide a theoretical account of ambiguity, identifying structural characteristics that render evidence …
Confirmation, disconfirmation, and information in hypothesis testing.
Strategies for hypothesis testing in scientific investigation and everyday reasoning have interested both psychologists and philosophers. A number of these scholars stress the importance of disconnrmation in reasoning and suggest that people are instead prone to a general deleterious "confirmation bias." In particular, it is suggested that people tend to test those cases that have the best chance of verifying current beliefs rather than those tha…
Consumer Learning: Advertising and the Ambiguity of Product Experience
This paper examines the influence of advertising on how and what consumers learn from product experience. A hypothesis-testing framework is adopted where consumers treat advertisements as tentative hypotheses that can be tested through product experience. Two experiments were conducted using product categories that provided either ambiguous or unambiguous evidence about product quality. The first experiment showed that when consumers have access …
Consumer Learning: Advertising and the Ambiguity of Product Experience
This paper examines the influence of advertising on how and what consumers learn from product experience. A hypothesis-testing framework is adopted where consumers treat advertisements as tentative hypotheses that can be tested through product experience. Two experiments were conducted using product categories that provided either ambiguous or unambiguous evidence about product quality. The first experiment showed that when consumers have access …
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
Although advertising persuades through overt appeals to reason or emotion, we focus on the indirect process by which advertising influences the interpretation of objective product evidence. We investigate how two factors moderate advertising-evidence interactions: the ambiguity of the evidence and consumer information processing strategies. We provide a theoretical account of ambiguity, identifying structural characteristics that render evidence …
The Influence of Categorical Attributes on Choice Context Effects
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominat…
Consumer Learning: Advertising and the Ambiguity of Product Experience
This paper examines the influence of advertising on how and what consumers learn from product experience. A hypothesis-testing framework is adopted where consumers treat advertisements as tentative hypotheses that can be tested through product experience. Two experiments were conducted using product categories that provided either ambiguous or unambiguous evidence about product quality. The first experiment showed that when consumers have access …
Confirmation, disconfirmation, and information in hypothesis testing.
Strategies for hypothesis testing in scientific investigation and everyday reasoning have interested both psychologists and philosophers. A number of these scholars stress the importance of disconnrmation in reasoning and suggest that people are instead prone to a general deleterious "confirmation bias." In particular, it is suggested that people tend to test those cases that have the best chance of verifying current beliefs rather than those tha…
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
Although advertising persuades through overt appeals to reason or emotion, we focus on the indirect process by which advertising influences the interpretation of objective product evidence. We investigate how two factors moderate advertising-evidence interactions: the ambiguity of the evidence and consumer information processing strategies. We provide a theoretical account of ambiguity, identifying structural characteristics that render evidence …
The Influence of Categorical Attributes on Choice Context Effects
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominat…
A cross-cultural study on envy premium: The role of mixed emotions of benign and malicious envies
Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Decision-Making and Behavioral Economics (3 works) · Ambiguity (2 works) · Cognitive psychology (2 works) · Marketing (2 works) · Marketing (2 works)