The Influence of Categorical Attributes on Choice Context Effects

Dados Bibliográficos

ID2221086
AutoresYoung-Won Ha, Young Won Ha (Sogang University), Sehoon Park (0000-0001-5951-2420, Sogang University), S O Park (0000-0002-1389-9022), Hee-Kyung Ahn, Hee Kyung Ahn (0000-0001-7786-7233, University of Toronto)
Ano2009
Volume36
Fascículo3
Páginas463-477
Data de publicação2009-10-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/599045
OpenAlexW2009241456
IdiomaEN
Citações recebidas4
Referências citadas27

This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominated option, weakening the asymmetric dominance effect. Further, when initial category-based elimination is enforced, the asymmetric dominance effect and the tendency to prefer a middle option are both mitigated

Advertising · Business · Categorical variable · Context (archaeology) · Library science · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Decision-Making and Behavioral Economics · History · Psychology