Ahmed H Alsharif
Biographic Data
| ID | 1217403 |
|---|---|
| NAME | Ahmed H Alsharif |
| GIVEN NAMES | Ahmed H |
| FAMILY NAME | Alsharif |
| SIGNATURE | ALSHARIF A H |
| AFFILIATIONS | University of Technology Malaysia |
| ORCID | 0000-0002-1364-3545 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Driving Sustainable Eco‐Tourism Choices: How Eco‐Labels, Eco‐Brands, Pricing and Social Media Shape Consumer Behaviour Through Neuromarketing Insights
This study examines the impact of eco‐labels, eco‐brands, pricing strategies and social media on purchase decisions for eco‐tourism packages, with a focus on subconscious cognitive processes captured through eye‐tracking technology. Following the Stimulus–Organism–Response (SOR) framework, 30 participants were employed, and SMI Eye Tracking Glasses 2 Wireless were used to record visual attention to eco‐tourism marketing stimuli; statistical analy…
Exploring global trends and future directions in advertising research: A focus on consumer behavior
Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior
This study presents a comprehensive bibliometric and systematic analysis of electroencephalography (EEG) studies in consumer behavior within marketing research while exploring its academic and practical implications. Following the PRISMA protocol, a rigorous examination of 53 articles from the Web of Science database (WoS) was conducted. The analysis highlights that EEG has predominantly investigated consumer behavior across various marketing sti…
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer's behavior (e.g., emotions, attention, motivation, reward processing, …
A global research trends of neuromarketing: 2015-2020
he growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the number of documents and citations. This paper was structured based on the Preferred Reporting Items for …
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer's behavior (e.g., emotions, attention, motivation, reward processing, …
A global research trends of neuromarketing: 2015-2020
he growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the number of documents and citations. This paper was structured based on the Preferred Reporting Items for …
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer's behavior (e.g., emotions, attention, motivation, reward processing, …
Exploring global trends and future directions in advertising research: A focus on consumer behavior
Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior
This study presents a comprehensive bibliometric and systematic analysis of electroencephalography (EEG) studies in consumer behavior within marketing research while exploring its academic and practical implications. Following the PRISMA protocol, a rigorous examination of 53 articles from the Web of Science database (WoS) was conducted. The analysis highlights that EEG has predominantly investigated consumer behavior across various marketing sti…
Driving Sustainable Eco‐Tourism Choices: How Eco‐Labels, Eco‐Brands, Pricing and Social Media Shape Consumer Behaviour Through Neuromarketing Insights
This study examines the impact of eco‐labels, eco‐brands, pricing strategies and social media on purchase decisions for eco‐tourism packages, with a focus on subconscious cognitive processes captured through eye‐tracking technology. Following the Stimulus–Organism–Response (SOR) framework, 30 participants were employed, and SMI Eye Tracking Glasses 2 Wireless were used to record visual attention to eco‐tourism marketing stimuli; statistical analy…
Neuromarketing (5 works) · Psychology (4 works) · Behavioral Health and Interventions (3 works) · Business (3 works) · Consumer behaviour (3 works) · Creativity in Education and Neuroscience (3 works) · Marketing (3 works) · Neural and Behavioral Psychology Studies (3 works) · Neuroscience (3 works) · Advertising (2 works)