Exploring global trends and future directions in advertising research
A focus on consumer behavior
Bibliographic Data
| ID | 21628280 |
|---|---|
| Authors | Ahmed H Alsharif (0000-0002-1364-3545, University of Technology Malaysia, corresponding author), Nor Zafir Md Salleh (0000-0001-7230-8766, University of Technology Malaysia), Mahmaod Alrawad (0000-0002-8871-3392, Al-Hussein Bin Talal University), Abdalwali Lutfi (0000-0002-3928-7497, King Faisal University) |
| Year | 2024 |
| Volume | 43 |
| Issue | 7 |
| Pages | 6193-6216 |
| Publication date | 2024-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-023-04812-w |
| PMID | 37359681 |
| OpenAlex | W4379207259 |
| Language | EN |
| Citations received | 8 |
| References cited | 164 |
Advertising · Cognition · Cognitive psychology · Consumer behaviour · Consumer neuroscience · Neuromarketing · Orbitofrontal cortex · Prefrontal cortex · Ventromedial prefrontal cortex · Behavioral Health and Interventions · Creativity in Education and Neuroscience · Neural and Behavioral Psychology Studies · Neuroscience · Psychology · Social Psychology
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| Unique citing works | 8 |
|---|---|
| Citations per year | 4 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |