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Zhang Jingwu

Biographic Data

ID1238515
NAMEZhang Jingwu
GIVEN NAMESZhang
FAMILY NAMEJingwu
SIGNATUREJINGWU Z
AFFILIATIONSFujian Normal University
ORCID0009-0002-9348-7403
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS3
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Global soft power in the 21st century: A two-decade global perspective

    Open Access•Muhammad Yaqoub, Jonathan Matusitz et al.•ARTICLE•Humanities and Social Sciences…•2026

    This study provides a comprehensive bibliometric analysis of global soft power research over the last two decades (2004–2024) by examining its evolution, dominant themes, and geopolitical dimensions. Drawing on 2224 documents retrieved from the Web of Science (WoS) Core Collection, the analysis reveals a robust annual growth rate of 13.97% in soft power scholarship. The thematic evolution highlights significant shifts in the research focus, movin…

  • Pandemic impacts on cinema industry and over-the-top platforms in China

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•Media International Australia•2024•Cited by: 2•References: 53

    Over-the-top platforms are increasingly being accepted by the younger generation. This study examines the different modes of watching films that have emerged due to the proliferation of over-the-top platforms, smartphones, and 5G technologies during the pandemic period in China. Using survey data, we examine the perception and behavior of 592 respondents. The top five factors in increasing over-the-top platforms to watch movies include easy acces…

  • Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences: A Survey-Based Analysis

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•SAGE Open•2024•References: 108

    This paper presents a comprehensive analysis of the popularity and acceptability of Indian and South Korean films among Chinese audiences, highlighting the dynamics of film globalization within Mainland China. The study aims to investigate the appeal of Indian and South Korean cinemas among Chinese moviegoers. Data were collected through a questionnaire-based survey with 1963 respondents. The findings indicate that 45% of respondents regularly wa…

  • The Chinese Love Affair with Indian Films: A Promising Future

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•India Quarterly A Journal of…•2023•Cited by: 1•References: 6

    This cross-sectional study examines the acceptance of Indian cinema among Chinese cinephiles to determine how the audience perceives and is influenced after watching Indian films. Researchers surveyed the local Chinese audience and collected 2,129 valid self-structured e-questionnaires. Respondents belonged to Mainland China. Results showed significant characteristics that make Indian movies attractive to about 50% of the Chinese population. Find…

  • Pandemic impacts on cinema industry and over-the-top platforms in China

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•Media International Australia•2024•Cited by: 2•References: 53

    Over-the-top platforms are increasingly being accepted by the younger generation. This study examines the different modes of watching films that have emerged due to the proliferation of over-the-top platforms, smartphones, and 5G technologies during the pandemic period in China. Using survey data, we examine the perception and behavior of 592 respondents. The top five factors in increasing over-the-top platforms to watch movies include easy acces…

  • The Chinese Love Affair with Indian Films: A Promising Future

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•India Quarterly A Journal of…•2023•Cited by: 1•References: 6

    This cross-sectional study examines the acceptance of Indian cinema among Chinese cinephiles to determine how the audience perceives and is influenced after watching Indian films. Researchers surveyed the local Chinese audience and collected 2,129 valid self-structured e-questionnaires. Respondents belonged to Mainland China. Results showed significant characteristics that make Indian movies attractive to about 50% of the Chinese population. Find…

  • The Chinese Love Affair with Indian Films: A Promising Future

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•India Quarterly A Journal of…•2023•Cited by: 1•References: 6

    This cross-sectional study examines the acceptance of Indian cinema among Chinese cinephiles to determine how the audience perceives and is influenced after watching Indian films. Researchers surveyed the local Chinese audience and collected 2,129 valid self-structured e-questionnaires. Respondents belonged to Mainland China. Results showed significant characteristics that make Indian movies attractive to about 50% of the Chinese population. Find…

  • Pandemic impacts on cinema industry and over-the-top platforms in China

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•Media International Australia•2024•Cited by: 2•References: 53

    Over-the-top platforms are increasingly being accepted by the younger generation. This study examines the different modes of watching films that have emerged due to the proliferation of over-the-top platforms, smartphones, and 5G technologies during the pandemic period in China. Using survey data, we examine the perception and behavior of 592 respondents. The top five factors in increasing over-the-top platforms to watch movies include easy acces…

  • Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences: A Survey-Based Analysis

    Open Access•Muhammad Yaqoub, Zhang Jingwu et al.•ARTICLE•SAGE Open•2024•References: 108

    This paper presents a comprehensive analysis of the popularity and acceptability of Indian and South Korean films among Chinese audiences, highlighting the dynamics of film globalization within Mainland China. The study aims to investigate the appeal of Indian and South Korean cinemas among Chinese moviegoers. Data were collected through a questionnaire-based survey with 1963 respondents. The findings indicate that 45% of respondents regularly wa…

  • Global soft power in the 21st century: A two-decade global perspective

    Open Access•Muhammad Yaqoub, Jonathan Matusitz et al.•ARTICLE•Humanities and Social Sciences…•2026

    This study provides a comprehensive bibliometric analysis of global soft power research over the last two decades (2004–2024) by examining its evolution, dominant themes, and geopolitical dimensions. Drawing on 2224 documents retrieved from the Web of Science (WoS) Core Collection, the analysis reveals a robust annual growth rate of 13.97% in soft power scholarship. The thematic evolution highlights significant shifts in the research focus, movin…

Advertising (3 works) · Business (3 works) · China (3 works) · Art (2 works) · Asian Culture and Media Studies (2 works) · Computer Science (2 works) · Film industry (2 works) · Movie theater (2 works) · South Asian Cinema and Culture (2 works) · Art history (1 works)

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