Pandemic impacts on cinema industry and over-the-top platforms in China
Bibliographic Data
| ID | 5715940 |
|---|---|
| Authors | Muhammad Yaqoub (0000-0002-4188-0273, Fujian Normal University), Zhang Jingwu (0009-0002-9348-7403, Fujian Normal University, corresponding author), Suhas Suresh Ambekar (0000-0003-1949-6037, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), India) |
| Year | 2024 |
| Volume | 191 |
| Issue | 1 |
| Pages | 105-128 |
| Publication date | 2024-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x221145975 |
| OpenAlex | W4313589951 |
| Language | EN |
| Citations received | 8 |
| References cited | 53 |
Over-the-top platforms are increasingly being accepted by the younger generation. This study examines the different modes of watching films that have emerged due to the proliferation of over-the-top platforms, smartphones, and 5G technologies during the pandemic period in China. Using survey data, we examine the perception and behavior of 592 respondents. The top five factors in increasing over-the-top platforms to watch movies include easy access, various genres, no time to visit a cinema, pandemic, and new films. Findings also show that users tend to use smartphones to access over-the-top platforms. Bilibili, Tencent Video, and iQIYI are China's most popular over-the-top platforms among viewers. Increasing cinema ticket prices, pandemics, lack of quality content, and film stories are significant challenges for the cinema industry in the near future. These results suggest that the film industry should maintain the quality of the movies, especially those released on the cinema screen. These findings also designate significant substitution between the over-the-top platform and cinema and recommend that competition authorities widen market definitions. The cinema environment and IMAX/3D appear to have little incentive to degrade over-the-top platforms, despite over-the-top's films contributing to declining box office revenue
Advertising · Art · Box office · Business · China · Computer security · Film industry · Movie theater · Political science · Revenue · Ticket · Visual arts · Aviation Industry Analysis and Trends · Cinema and Media Studies · Computer Science · Digital Marketing and Social Media
Projecting China to the world
The impact of major infectious disease events and government relief packages on the film industry
Chinese Cinema Through the Lens of Domestic Cinephiles
The Chinese Love Affair with Indian Films
Cultural Exchange through Film
Resilience and Reflections
Chinese Cinephiles in the Post-Pandemic Pandemic Era
Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences
Understanding Generation Y and their use of social media
Extending the technology acceptance model with task–technology fit constructs
Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis
Mobile services use and citizen satisfaction in government
Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV
Factors affecting users' satisfaction and dissatisfaction of OTT services in South Korea
China 5G
Assessment of the Effects of Human Mobility Restrictions on Covid-19 Prevalence in the Global South
Uses and Gratifications of Social Media
Catharsis Through Cinema
Determinants of continuance intention for over-the-top services
Accurately or accidentally? Recommendation agent and search experience in over-the-top (OTT) services
WhatsApp use and student's psychological well-being
Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India
Chinese video streaming services in the context of global platform studies
From visual pleasure to global imagination
Korean Popular Cinema and Television in the Twenty-First Century
Uses and Gratifications Research
Qualitative and Mixed Methods Social Media Research
| Unique citing works | 8 |
|---|---|
| Citations per year | 2,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |