Dhiraj Murthy
Biographic Data
| ID | 124540 |
|---|---|
| NAME | Dhiraj Murthy |
| GIVEN NAMES | Dhiraj |
| FAMILY NAME | Murthy |
| SIGNATURE | MURTHY D |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0001-9734-1124 |
| VERIFIED | Yes |
| TOTAL WORKS | 51 |
| TOTAL CITATIONS | 446 |
| AUTHOR COUNT | 51 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 8 |
Immigration-Related Sociopolitical Stress, Mental Health, and Tobacco Use Among Mexican American College Students
Sociopolitical stress associated with the policies and rhetoric coming from recent U.S. presidential administrations is of particular concern vis-à-vis Hispanic individuals, who have been disproportionately targeted for detention and deportation. Such stress may be associated with symptoms of depression and anxiety, and ultimately with tobacco use. However, there is a paucity of research examining how sociopolitical stress is associated with ment…
Rage against the AI machine: Can generative AI understand Donald Trump-related posts as well as humans
Global socio-political discourse on social media is often heavily colored by its highly volatile and divisive nature. Nonetheless, social media remains central to political communication, becoming its own public square with the unique distinction of also intersecting with the multiverse of public squares across nations and platforms. While the sociological value of studying this discourse is undeniable, successfully deciphering the meaning of lar…
Beyond disruption and invisibility: Interactional continuity in everyday AI use in India
Research on the social significance of Artificial Intelligence (AI) in journalism, communication, and organizational contexts is often organized around two emphases: one foregrounds disruption, framing standalone Generative Artificial Intelligence (GenAI) tools as transformative; the other foregrounds invisibility, treating embedded AI as backgrounded. We bridge these emphases with interactional continuity , a user-centered frame that explains cr…
AI and journalistic networks: A synergistic approach to disaster damage surveillance
Identification and Classification of Images in e-Cigarette-Related Content on TikTok: Unsupervised Machine Learning Image Clustering Approach
Background Previous studies identified e-cigarette content on popular video and image-based social media platforms such as TikTok. While machine learning approaches have been increasingly used with text-based social media data, image-based analysis such as image-clustering has been rarely used on TikTok. Image clustering can identify underlying patterns and structures across large sets of images, enabling more streamlined distillation and analysi…
Remediated marketing: Leveraging computer vision and rule-based classification models to detect e-cigarette warning labels across social media
Big Tobacco and other stakeholders, such as vape shops and smaller e-cigarette manufacturers, have adapted traditional tobacco marketing techniques to digital platforms. Warning labels are essential for informing consumers about the potential harms of tobacco use, including e-cigarettes. However, in a rapidly changing digital landscape, social media platform policies often lag behind, leaving digital marketing largely unchecked. This has allowed …
Humanizing digital governance: Human-centered sociological scholarship into digital governance
We introduce a special issue of Information, Communication & Society that showcases research from the 2024 annual meeting of the American Sociological Association and related symposia. Collectively, the articles humanize the study of digital governance by centering humans. We draw on the sociotechnical systems paradigm to describe how the authors in this issue challenge reductionist views that treat technology as deterministic by highlighting how…
Automating remix: Generative AI, creative labor, and the decay of aura
The widespread adoption of Generative Artificial Intelligence Technology (GenAI) is prompting researchers to re-evaluate the relationship between technology and human creativity. While the pervading assumption is that GenAI will transform and not replace human creativity, this prediction overlooks the longstanding disempowerment of many creative workers in technological assemblages. We examine GenAI by contextualizing it as technology that accele…
Quantifying the spread of racist content on fringe social media: A case study of Parler
Few studies characterize the diffusion of racist content on fringe social media platforms. We demonstrate how racism spread on Parler, a far right, un(der)-moderated social media platform, and that a single comment to a racist post increases the likelihood a person will generate and propagate new racist content. We found that racism on Parler was a social “contagion.” Using 50,375 posts from 2018 to 2021 that contained racist remarks, we quantifi…
Content Analysis of YouTube Videos Related to E-Cigarettes and Covid-19
BACKGROUND: E-cigarettes are frequently promoted on social media and portrayed in ways that are attractive to youth. While the COVID-19 pandemic significantly affected people's lives, less is known about how the pandemic influenced e-cigarette-related marketing and information on social media. This study examined how e-cigarettes were portrayed on youtube, one of the most popular social media platforms during the COVID-19 pandemic. METHODS: We se…
Generative artificial intelligence and social media: Insights for tobacco control
Sociology of Twitter/X: Trends, Challenges, and Future Research Directions
This article provides a sociology of Twitter (now known as X) and charts the development of the study of the platform and its data in sociological venues through an analysis of 1,644 articles published since 2009. This review helps readers understand developments in the field and provides a road map for advancing future Twitter-related sociological research. The works cited in this review advance sociological research on a variety of subfields, i…
Understanding e-cigarette content and promotion on YouTube through machine learning
Our findings indicate that on YouTube videos accessible to youth, a variety of e-cigarette products are featured through diverse videos themes, with discount/sales. The findings highlight the need to regulate the promotion of e-cigarettes on social media platforms
Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump
Twitter gained new levels of political prominence with Donald J. Trump’s use of the platform. Although previous work has been done studying the content of Trump’s tweets, there remains a dearth of research exploring who opinion leaders were in the early days of his presidency and what they were tweeting about. Therefore, this study retroactively investigates opinion leaders on Twitter during Trump’s 1st month in office and explores what those inf…
Variations in the Temporal Structure of Sociability across American Cities
Though sociologists have been interested in how temporal patterns of sociability vary in urban contexts, the study of city-level dynamics at short timescales has been challenging historically. Social media and new computational methods provide a solution. Our study clusters cities using sociality as a metric. We collected three months of social media data to investigate variation in the temporal structure of sociability across American cities. We…
Evaluating Platform Accountability: Terrorist Content on YouTube
YouTube has traditionally been singled out as particularly influential in the spreading of ISIS content. However, the platform along with Facebook, Twitter, and Microsoft jointly created the Global Internet Forum to Counter Terrorism in 2017 as one mode to be more accountable and take measures toward combating extremist content online. Though extreme content on YouTube has been found to have decreased substantially due to this and other efforts (…
Machine-learning methods for identifying social media-based requests for urgent help during hurricanes
Social media is increasingly used by people during large-scale natural disasters to request emergency help. Previous work has had success in applying machine-learning classifiers to detect tweets in coarse-grained categories, such as disaster type and relevance. However, there is a dearth of work that focuses on detecting tweets containing requests for help that are actionable by first responders. Using over 5 million tweets posted during 2017's …
Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage
Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments. This is particularly important as new forms of social payment platforms such as Venmo bridge the seamlessness of mobile payments with the vibrant communicative practices of social networks. As such, they provide a unique medium to examine how emojis are used…
From Hashtag Activism to Inclusion and Diversity in a Discipline
Many science and engineering fields in Anglo-American countries have been pursuing aggressive diversity and inclusion programs to redress historical marginalization of underrepresented minorities. Though Communication has and continues to make important strides through various initiatives, the discipline has much more to do to achieve inclusivity. Examining tweets posted during the International Communication Association (ICA) 2019 annual confere…
Launching the journal, opening the forum
Preview this article: Launching the journal, opening the forum, Page 1 of 1 /docserver/preview/fulltext/pi/8/1-2/pi_00002_7-1.gif
Throw me a lifeline: Articulating mobile social network dispersion and the social construction of risk in rescue communication
This research develops a model of mobile social network dispersion in rescue communication, and illustrates how people use a combination of mobile and social media, along with real-time communication, in their decision-making process. Guided by established research on smartphones, social media, and affordances, we used a qualitative approach and conducted field interviews that included photo-elicitation interview (PEI) techniques to examine parti…
Facebook
Facebook is an online social networking site, which as of spring 2018 had over 1.45 billion daily active users and 2.2 billion monthly active users, built over 14 years. It is the most popular social media site in the United States. The platform aims to foster interactions between “friends” through updates, sharing content, and playing games together. Facebook has become a household name, not only because of its ubiquity, but also its prominent u…
Launching the journal, opening the forum
Visualizing YouTube’s comment space: Online hostility as a networked phenomena
This study examines YouTube’s comment space. By focusing on responses to the provocative musical group, Das Racist, we offer an innovative analysis of online racialized expression as a networked phenomenon. A blend of social network analysis, qualitative coding, and thick data descriptive methods are used to interpret comments posted on the five most viewed Das Racist videos. Given the dearth of literature exploring YouTube’s comment space, this …
Introduction to Social Media, Activism, and Organizations
Social media have become increasingly pervasive. However, the literature on social movements and social media has not fully grasped just how much social media have fundamentally changed the landscape of organizational communication, ranging from stakeholders being able to directly mobilize resources to making grassroots transnational social movements more organizationally feasible. A major gap in the literature is this lack of understanding how s…
Digital Ethnography: An Examination of the Use of New Technologies for Social Research
The rise of digital technologies has the potential to open new directions in ethnography. Despite the ubiquity of these technologies, their infiltration into popular sociological research methods is still limited compared to the insatiable uptake of online scholarly research portals. This article argues that social researchers cannot afford to continue this trend. Building upon pioneering work in 'digital ethnography', I critically examine the po…
Towards a Sociological Understanding of Social Media: Theorizing Twitter
This article presents the first steps towards a sociological understanding of emergent social media. This article uses Twitter, the most popular social media website, as its focus. Recently, the social media site has been prominently associated with social movements in Libya, Egypt, Tunisia, and Algeria. Rather than rush to breathlessly describe its novel role in shaping contemporary social movements, this article takes a step back and considers …
Visualizing YouTube’s comment space: Online hostility as a networked phenomena
This study examines YouTube’s comment space. By focusing on responses to the provocative musical group, Das Racist, we offer an innovative analysis of online racialized expression as a networked phenomenon. A blend of social network analysis, qualitative coding, and thick data descriptive methods are used to interpret comments posted on the five most viewed Das Racist videos. Given the dearth of literature exploring YouTube’s comment space, this …
Twitter: Microphone for the masses
Urban Social Media Demographics: An Exploration of Twitter Use in Major American Cities
This article explores intersections between place, race/ethnicity, and gender amongst American Twitter users and makes an argument that studying the intensity of tweets provides insights into how and why particular groups tweet. Given recent events in American political life such as the shooting in Ferguson, Missouri and the reactions by young, urban African Americans on Twitter, understanding the role of race, place, gender, and age is important…
Sociology of Twitter/X: Trends, Challenges, and Future Research Directions
This article provides a sociology of Twitter (now known as X) and charts the development of the study of the platform and its data in sociological venues through an analysis of 1,644 articles published since 2009. This review helps readers understand developments in the field and provides a road map for advancing future Twitter-related sociological research. The works cited in this review advance sociological research on a variety of subfields, i…
Ethnographic Research 2.0: The potentialities of emergent digital technologies for qualitative organizational research
Purpose – This article aims to present current and potential uses of innovative social research methodologies which harness emergent technologies. This article also seeks to note ethical issues surrounding emergent technologies. Design/methodology/approach – Specifically, the use of social networking sites (SNS) such as Facebook as well as their applications will be explored. The use of iPhones as data gathering devices will also be explored as a…
Muslim punks online: A diasporic Pakistani music subculture on the Internet
This article seeks to explore how Internet media is shaping transnationally-mediated South Asian music subcultures. Rather than serve as a literature review of new media and South Asian popular culture, this paper is especially interested in how particular music websites, discussion forums, social networking sites, and IP-based technologies in general are facilitating the creation of progressive South Asian virtual spaces. One particular South As…
Introduction to Social Media, Activism, and Organizations
Social media have become increasingly pervasive. However, the literature on social movements and social media has not fully grasped just how much social media have fundamentally changed the landscape of organizational communication, ranging from stakeholders being able to directly mobilize resources to making grassroots transnational social movements more organizationally feasible. A major gap in the literature is this lack of understanding how s…
Representing South Asian alterity? East London's Asian electronic music scene and the articulation of globally mediated identities
In the years since the London tube bombings, popular depictions of British Asians have been increasingly `othered' at best, and stereotyped as dangerous terrorists at worst. Asian self-representation continues to be a critically-needed intervention. East London's Asian electronic music scene serves as a means to represent the voices of young urban British Asians, attempting to bring them from peripheral alterity and render them visible in mainstr…
A South Asian American diasporic aesthetic community: Ethnicity and New York City's 'Asian electronic music' scene
In the late 1990s, a diverse group of British South Asian musicians began to gain notoriety in the UK for their distinctive blends of synthesized beats with what were considered South Asian elements (e.g. tabla, sitar and `Hindustani' samples). Following these successes, the British media industries engaged in discourses on whether these South Asian musicians should be labelled under pre-existing musical genres such as acid jazz and electronic mu…
Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump
Twitter gained new levels of political prominence with Donald J. Trump’s use of the platform. Although previous work has been done studying the content of Trump’s tweets, there remains a dearth of research exploring who opinion leaders were in the early days of his presidency and what they were tweeting about. Therefore, this study retroactively investigates opinion leaders on Twitter during Trump’s 1st month in office and explores what those inf…
Social media processes in disasters: Implications of emergent technology use
Comparing Print Coverage and Tweets in Elections: A Case Study of the 2011–2012 U.S. Republican Primaries
Social media platforms, including Facebook, Twitter, and Tumblr, have become more ubiquitous. They have had an increasing role in social movements, elections, and everyday life around the world. Social science is well positioned to explore the power and influence of social media economically, politically, and socially. This article is particularly interested in evaluating whether the sentiment of traditional print media coverage during elections …
Throw me a lifeline: Articulating mobile social network dispersion and the social construction of risk in rescue communication
This research develops a model of mobile social network dispersion in rescue communication, and illustrates how people use a combination of mobile and social media, along with real-time communication, in their decision-making process. Guided by established research on smartphones, social media, and affordances, we used a qualitative approach and conducted field interviews that included photo-elicitation interview (PEI) techniques to examine parti…
Nationalism remixed? The politics of cultural flows between the South Asian diaspora and ‘homeland
This article examines ‘Asian electronic music’, a generally progressive diasporic South Asian scene which fuses electronic dance music beats with instruments/sounds traditionally associated with the subcontinent, and how it became embedded into ‘majoritarian’ Indian nationalism. In India, the music's perceived ‘fusion’ aesthetic became emblematic of an emergent India which was economically prosperous while ‘respecting’ its cultural heritage. Usin…
Pace of Life in Cities and the Emergence of Town Tweeters
Long-standing results in urban studies have shown correlation of population and population density to a city's pace of life, empirically tested by examining whether individuals in bigger cities walk faster, spend less time buying stamps, or make greater numbers of telephone calls. Contemporary social media presents a new opportunity to test these hypotheses. This study examines whether users of the social media platform Twitter in larger and dens…
Variations in the Temporal Structure of Sociability across American Cities
Though sociologists have been interested in how temporal patterns of sociability vary in urban contexts, the study of city-level dynamics at short timescales has been challenging historically. Social media and new computational methods provide a solution. Our study clusters cities using sociality as a metric. We collected three months of social media data to investigate variation in the temporal structure of sociability across American cities. We…
Big Data solutions on a small scale: Evaluating accessible high-performance computing for social research
Though full of promise, Big Data research success is often contingent on access to the newest, most advanced, and often expensive hardware systems and the expertise needed to build and implement such systems. As a result, the accessibility of the growing number of Big Data-capable technology solutions has often been the preserve of business analytics. Pay as you store/process services like Amazon Web Services have opened up possibilities for smal…
The potential for virtual communities to promote diversity in the sciences
This article investigates the role of online networks in providing support and mentoring resources for underrepresented groups. The case study of the virtual community of practice WomenScientists1 explores how online communities can be mobilized to help close the 'leaky pipeline' that too often leads women to leave the sciences after completing a post-secondary degree. The forum provides a virtual space for scientists around the world to discuss …
A South Asian American diasporic aesthetic community: Ethnicity and New York City's 'Asian electronic music' scene
In the late 1990s, a diverse group of British South Asian musicians began to gain notoriety in the UK for their distinctive blends of synthesized beats with what were considered South Asian elements (e.g. tabla, sitar and `Hindustani' samples). Following these successes, the British media industries engaged in discourses on whether these South Asian musicians should be labelled under pre-existing musical genres such as acid jazz and electronic mu…
Digital Ethnography: An Examination of the Use of New Technologies for Social Research
The rise of digital technologies has the potential to open new directions in ethnography. Despite the ubiquity of these technologies, their infiltration into popular sociological research methods is still limited compared to the insatiable uptake of online scholarly research portals. This article argues that social researchers cannot afford to continue this trend. Building upon pioneering work in 'digital ethnography', I critically examine the po…
Representing South Asian alterity? East London's Asian electronic music scene and the articulation of globally mediated identities
In the years since the London tube bombings, popular depictions of British Asians have been increasingly `othered' at best, and stereotyped as dangerous terrorists at worst. Asian self-representation continues to be a critically-needed intervention. East London's Asian electronic music scene serves as a means to represent the voices of young urban British Asians, attempting to bring them from peripheral alterity and render them visible in mainstr…
Muslim punks online: A diasporic Pakistani music subculture on the Internet
This article seeks to explore how Internet media is shaping transnationally-mediated South Asian music subcultures. Rather than serve as a literature review of new media and South Asian popular culture, this paper is especially interested in how particular music websites, discussion forums, social networking sites, and IP-based technologies in general are facilitating the creation of progressive South Asian virtual spaces. One particular South As…
Nationalism remixed? The politics of cultural flows between the South Asian diaspora and ‘homeland
This article examines ‘Asian electronic music’, a generally progressive diasporic South Asian scene which fuses electronic dance music beats with instruments/sounds traditionally associated with the subcontinent, and how it became embedded into ‘majoritarian’ Indian nationalism. In India, the music's perceived ‘fusion’ aesthetic became emblematic of an emergent India which was economically prosperous while ‘respecting’ its cultural heritage. Usin…
Twitter: Microphone for the masses
Facebook
Facebook is an online social networking site which has over 900 million users. The site seeks to foster interactions between friends through short updates, sharing photographs, and playing games together. The medium also encourages social commentary through these interactions. Facebook has become a household name not only because of its large user base, but also because of its prominent use in social movements (including the Arab Spring), electio…
Towards a Sociological Understanding of Social Media: Theorizing Twitter
This article presents the first steps towards a sociological understanding of emergent social media. This article uses Twitter, the most popular social media website, as its focus. Recently, the social media site has been prominently associated with social movements in Libya, Egypt, Tunisia, and Algeria. Rather than rush to breathlessly describe its novel role in shaping contemporary social movements, this article takes a step back and considers …
New Media and Natural Disasters: Blogs and the 2004 Indian Ocean tsunami
This article examines the role of blogs during the aftermath of the 2004 Indian Ocean tsunami. Using a blog created by South Asian journalists as a case study, the article argues that new media has the potential to be a democratizing agent in lesser developed countries. The article argues that some tsunami-related blogs give regional, subaltern journalists a medium to transcend exploitative accounts of the tsunami's aftermath. The article is also…
Twitter and Disasters: The uses of Twitter during the 2010 Pakistan floods
This research explores the specific use of the prominent social media website Twitter during the 2010 Pakistan floods to examine whether users tend to tweet/retweet links from traditional versus social media, what countries these users are tweeting from, and whether there is a correlation between location and the linking of traditional versus social media. The study finds that Western users have an overwhelming preference for linking to tradition…
The potential for virtual communities to promote diversity in the sciences
This article investigates the role of online networks in providing support and mentoring resources for underrepresented groups. The case study of the virtual community of practice WomenScientists1 explores how online communities can be mobilized to help close the 'leaky pipeline' that too often leads women to leave the sciences after completing a post-secondary degree. The forum provides a virtual space for scientists around the world to discuss …
Ethnographic Research 2.0: The potentialities of emergent digital technologies for qualitative organizational research
Purpose – This article aims to present current and potential uses of innovative social research methodologies which harness emergent technologies. This article also seeks to note ethical issues surrounding emergent technologies. Design/methodology/approach – Specifically, the use of social networking sites (SNS) such as Facebook as well as their applications will be explored. The use of iPhones as data gathering devices will also be explored as a…
The Use of Social Media to Foster Trust, Mentorship, and Collaboration in Scientific Organizations
Many domains are well known for their resistance to social media. Currently, there is a dearth of literature that explores social media use in these contexts. This study seeks to help address this gap by evaluating the use of social media within a scientific organization (anonymized as SciCity) that has a strong virtual presence and quarterly face-to-face meet-ups. We evaluated SciCity’s use of social media to foster trust, collaboration, and men…
Comparing Print Coverage and Tweets in Elections: A Case Study of the 2011–2012 U.S. Republican Primaries
Social media platforms, including Facebook, Twitter, and Tumblr, have become more ubiquitous. They have had an increasing role in social movements, elections, and everyday life around the world. Social science is well positioned to explore the power and influence of social media economically, politically, and socially. This article is particularly interested in evaluating whether the sentiment of traditional print media coverage during elections …
Big Data solutions on a small scale: Evaluating accessible high-performance computing for social research
Though full of promise, Big Data research success is often contingent on access to the newest, most advanced, and often expensive hardware systems and the expertise needed to build and implement such systems. As a result, the accessibility of the growing number of Big Data-capable technology solutions has often been the preserve of business analytics. Pay as you store/process services like Amazon Web Services have opened up possibilities for smal…
Twitter and elections: Are tweets, predictive, reactive, or a form of buzz
The popular microblogging social media platform Twitter has been prominently covered in the press for its perceived role in activism, disaster recovery, and elections amongst other things. In the case of elections, Twitter has been used actively by candidates and voters alike in a diverse range of elections around the world including the 2010 UK elections, the 2012 US presidential elections, and the 2013 Italian elections. However, Twitter has of…
Do We Tweet Differently From Our Mobile Devices? A Study of Language Differences on Mobile and Web-Based Twitter Platforms: Do We Tweet Differently From Our Mobile Devices
Using Twitter as a case study, this article hypothesizes that social media content that is produced on mobile versus web platforms may be qualitatively different. As we increasingly tweet from our smartphones, we may be encouraged to “report” on our immediate thoughts, feelings, physical self, and surroundings. This article seeks to understand whether these presentations of self tend to be more egocentric, negative/positive, gendered, or communal…
Urban Social Media Demographics: An Exploration of Twitter Use in Major American Cities
This article explores intersections between place, race/ethnicity, and gender amongst American Twitter users and makes an argument that studying the intensity of tweets provides insights into how and why particular groups tweet. Given recent events in American political life such as the shooting in Ferguson, Missouri and the reactions by young, urban African Americans on Twitter, understanding the role of race, place, gender, and age is important…
Social Media, Collaboration, and Scientific Organizations
The use of social media by collaborative organizations has been studied in a variety of contexts, including virtual teams, enterprise organizations, and social movements. However, social media are not often examined within the context of scientific organizations. This article explores how an organization of 122 life scientists and science-related professionals-anonymized as Science City Network (SciCity)-combine monthly symposia with social media…
Introduction to the Special Issue on Social Media, Collaboration, and Organizations
The use of social media by collaborative organizations has been studied in a variety of contexts, including virtual teams, enterprise organizations, and social movements. However, social media are not often examined within the context of scientific organizations. This article explores how an organization of 122 life scientists and science-related professionals—anonymized as Science City Network (SciCity)—combine monthly symposia with social media…
The Ontology of Tweets: Mixed-Method Approaches to the Study of Twitter
Launching the journal, opening the forum
Launching the journal, opening the forum
Pace of Life in Cities and the Emergence of Town Tweeters
Long-standing results in urban studies have shown correlation of population and population density to a city's pace of life, empirically tested by examining whether individuals in bigger cities walk faster, spend less time buying stamps, or make greater numbers of telephone calls. Contemporary social media presents a new opportunity to test these hypotheses. This study examines whether users of the social media platform Twitter in larger and dens…
Comparative Process-oriented Research Using Social Media and Historical Text
This article evaluates whether we can use process-oriented theory to conduct comparative, historical social media research. There is a lack of theoretically informed approaches to studying recently digitized historical text with contemporary social media. This article argues that such perspectives are needed and extends Norbert Elias' notions of 'sociogenesis' and 'psychogenesis' into data-driven research. Canonical process-oriented researchers s…
Political science (31 works) · Sociology (31 works) · Computer Science (28 works) · Social media (27 works) · Social Media and Politics (20 works) · Business (17 works) · World Wide Web (17 works) · Media studies (16 works) · Advertising (15 works) · Politics (12 works)