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Joachim Vosgerau

Biographic Data

ID124739
NAMEJoachim Vosgerau
GIVEN NAMESJoachim
FAMILY NAMEVosgerau
SIGNATUREVOSGERAU J
AFFILIATIONSTilburg University
ORCID0000-0002-1185-8403
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS25
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2025
H-INDEX3
  • People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong

    Open Access•Graham Overton, Ioannis Evangelidis et al.•ARTICLE•Journal of Consumer Research•2025•References: 32

    We show that consumers confuse consensus information in polls—such as 90% prefer product A over product B—with differences in liking—the extent to which poll respondents like A better than B. Consequently, they interpret a 90% consensus in favor of A as the average liking of A being considerably higher than the average liking of B. We demonstrate empirically and with simulations that—while this can be true—it is more probable that the average lik…

  • He said, she said: Gender differences in the disclosure of positive and negative information

    Open Access•Erin Carbone, G Loewenstein et al.•ARTICLE•Journal of Experimental Social…•2023•Cited by: 2•References: 49

    Research on gender differences in (self-)disclosure has produced mixed results, and, where differences have emerged, they may be an artifact of the measures employed. The present paper explores whether gender – defined as self-identified membership in one's sociocultural group – can indeed account for differences in the desire and propensity to divulge information to others. We additionally identify a possible moderator for such differences. In t…

  • Extreme malleability of preferences: Absolute preference sign changes under uncertainty

    Open Access•Joachim Vosgerau, Eyal Peer•ARTICLE•Journal of Behavioral Decision…•2018•Cited by: 1•References: 1

    Malleability of preferences is a central tenet of behavioral decision theory. How malleable preferences really are, however, is a topic of debate. Do preference reversals imply preference construction? We argue that to claim preferences are construed, a demonstration of more extreme preference malleability than simple preference reversals is required: absolute preference sign changes within participants. If respondents value a prospect positively…

  • Reputation as a sufficient condition for data quality on Amazon Mechanical Turk

    Open Access•Eyal Peer, Joachim Vosgerau et al.•ARTICLE•Behavior Research Methods•2014

  • More intense experiences, less intense forecasts: Why people overweight probability specifications in affective forecasts

    Eva C Buechel, Eva Buechel et al.•ARTICLE•Journal of Personality and Social…•2014•Cited by: 7

    We propose that affective forecasters overestimate the extent to which experienced hedonic responses to an outcome are influenced by the probability of its occurrence. The experience of an outcome (e.g., winning a gamble) is typically more affectively intense than the simulation of that outcome (e.g., imagining winning a gamble) upon which the affective forecast for it is based. We suggest that, as a result, experiencers allocate a larger share o…

  • Social Defaults: Observed Choices Become Choice Defaults

    Young Eun Huh, Joachim Vosgerau et al.•ARTICLE•Journal of Consumer Research•2014•Cited by: 7•References: 57

    Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, so…

  • Thought for Food: Imagined Consumption Reduces Actual Consumption

    Open Access•Carey K Morewedge, Young Eun Huh et al.•ARTICLE•Science•2010

    All in the Mind Pavlov's experiments, in which dogs salivate in anticipation of food, mirror our own imagined experience; that is, thinking about the future consumption of chocolate enhances our desire for it and our motivation to obtain it. After several bites, however, our appetite usually wanes and the offer of a second bar is less appealing than the first. Morewedge et al. (p. 1530 ) show that the decrease in hedonic response can also be indu…

  • Indeterminacy and Live Television

    Joachim Vosgerau, Klaus Wertenbroch et al.•ARTICLE•Journal of Consumer Research•2006•Cited by: 8

    Why would consumers prefer live television, even when tape-delayed broadcasts provide the same sensory experience? We propose that indeterminacy is a key reason. Indeterminate consumption experiences (such as watching sports competitions live on television) unfold in ways that are not decided ex ante. This makes them more exciting than equivalent determinate experiences (such as watching recorded broadcasts). We offer empirical evidence for this …

  • Indeterminacy and Live Television

    Joachim Vosgerau, Klaus Wertenbroch et al.•ARTICLE•Journal of Consumer Research•2006•Cited by: 8

    Why would consumers prefer live television, even when tape-delayed broadcasts provide the same sensory experience? We propose that indeterminacy is a key reason. Indeterminate consumption experiences (such as watching sports competitions live on television) unfold in ways that are not decided ex ante. This makes them more exciting than equivalent determinate experiences (such as watching recorded broadcasts). We offer empirical evidence for this …

  • More intense experiences, less intense forecasts: Why people overweight probability specifications in affective forecasts

    Eva C Buechel, Eva Buechel et al.•ARTICLE•Journal of Personality and Social…•2014•Cited by: 7

    We propose that affective forecasters overestimate the extent to which experienced hedonic responses to an outcome are influenced by the probability of its occurrence. The experience of an outcome (e.g., winning a gamble) is typically more affectively intense than the simulation of that outcome (e.g., imagining winning a gamble) upon which the affective forecast for it is based. We suggest that, as a result, experiencers allocate a larger share o…

  • Social Defaults: Observed Choices Become Choice Defaults

    Young Eun Huh, Joachim Vosgerau et al.•ARTICLE•Journal of Consumer Research•2014•Cited by: 7•References: 57

    Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, so…

  • He said, she said: Gender differences in the disclosure of positive and negative information

    Open Access•Erin Carbone, G Loewenstein et al.•ARTICLE•Journal of Experimental Social…•2023•Cited by: 2•References: 49

    Research on gender differences in (self-)disclosure has produced mixed results, and, where differences have emerged, they may be an artifact of the measures employed. The present paper explores whether gender – defined as self-identified membership in one's sociocultural group – can indeed account for differences in the desire and propensity to divulge information to others. We additionally identify a possible moderator for such differences. In t…

  • Extreme malleability of preferences: Absolute preference sign changes under uncertainty

    Open Access•Joachim Vosgerau, Eyal Peer•ARTICLE•Journal of Behavioral Decision…•2018•Cited by: 1•References: 1

    Malleability of preferences is a central tenet of behavioral decision theory. How malleable preferences really are, however, is a topic of debate. Do preference reversals imply preference construction? We argue that to claim preferences are construed, a demonstration of more extreme preference malleability than simple preference reversals is required: absolute preference sign changes within participants. If respondents value a prospect positively…

  • Indeterminacy and Live Television

    Joachim Vosgerau, Klaus Wertenbroch et al.•ARTICLE•Journal of Consumer Research•2006•Cited by: 8

    Why would consumers prefer live television, even when tape-delayed broadcasts provide the same sensory experience? We propose that indeterminacy is a key reason. Indeterminate consumption experiences (such as watching sports competitions live on television) unfold in ways that are not decided ex ante. This makes them more exciting than equivalent determinate experiences (such as watching recorded broadcasts). We offer empirical evidence for this …

  • Thought for Food: Imagined Consumption Reduces Actual Consumption

    Open Access•Carey K Morewedge, Young Eun Huh et al.•ARTICLE•Science•2010

    All in the Mind Pavlov's experiments, in which dogs salivate in anticipation of food, mirror our own imagined experience; that is, thinking about the future consumption of chocolate enhances our desire for it and our motivation to obtain it. After several bites, however, our appetite usually wanes and the offer of a second bar is less appealing than the first. Morewedge et al. (p. 1530 ) show that the decrease in hedonic response can also be indu…

  • Reputation as a sufficient condition for data quality on Amazon Mechanical Turk

    Open Access•Eyal Peer, Joachim Vosgerau et al.•ARTICLE•Behavior Research Methods•2014

  • More intense experiences, less intense forecasts: Why people overweight probability specifications in affective forecasts

    Eva C Buechel, Eva Buechel et al.•ARTICLE•Journal of Personality and Social…•2014•Cited by: 7

    We propose that affective forecasters overestimate the extent to which experienced hedonic responses to an outcome are influenced by the probability of its occurrence. The experience of an outcome (e.g., winning a gamble) is typically more affectively intense than the simulation of that outcome (e.g., imagining winning a gamble) upon which the affective forecast for it is based. We suggest that, as a result, experiencers allocate a larger share o…

  • Social Defaults: Observed Choices Become Choice Defaults

    Young Eun Huh, Joachim Vosgerau et al.•ARTICLE•Journal of Consumer Research•2014•Cited by: 7•References: 57

    Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, so…

  • Extreme malleability of preferences: Absolute preference sign changes under uncertainty

    Open Access•Joachim Vosgerau, Eyal Peer•ARTICLE•Journal of Behavioral Decision…•2018•Cited by: 1•References: 1

    Malleability of preferences is a central tenet of behavioral decision theory. How malleable preferences really are, however, is a topic of debate. Do preference reversals imply preference construction? We argue that to claim preferences are construed, a demonstration of more extreme preference malleability than simple preference reversals is required: absolute preference sign changes within participants. If respondents value a prospect positively…

  • He said, she said: Gender differences in the disclosure of positive and negative information

    Open Access•Erin Carbone, G Loewenstein et al.•ARTICLE•Journal of Experimental Social…•2023•Cited by: 2•References: 49

    Research on gender differences in (self-)disclosure has produced mixed results, and, where differences have emerged, they may be an artifact of the measures employed. The present paper explores whether gender – defined as self-identified membership in one's sociocultural group – can indeed account for differences in the desire and propensity to divulge information to others. We additionally identify a possible moderator for such differences. In t…

  • People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong

    Open Access•Graham Overton, Ioannis Evangelidis et al.•ARTICLE•Journal of Consumer Research•2025•References: 32

    We show that consumers confuse consensus information in polls—such as 90% prefer product A over product B—with differences in liking—the extent to which poll respondents like A better than B. Consequently, they interpret a 90% consensus in favor of A as the average liking of A being considerably higher than the average liking of B. We demonstrate empirically and with simulations that—while this can be true—it is more probable that the average lik…

Psychology (6 works) · Decision-Making and Behavioral Economics (5 works) · Social Psychology (5 works) · Economics (4 works) · Computer Science (3 works) · Experimental Behavioral Economics Studies (3 works) · Microeconomics (3 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Econometrics (2 works)

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