Sophia Mueller-Bryson
Biographic Data
| ID | 1256226 |
|---|---|
| NAME | Sophia Mueller-Bryson |
| GIVEN NAMES | Sophia |
| FAMILY NAME | Mueller-Bryson |
| SIGNATURE | MUELLER-BRYSON S |
| AFFILIATIONS | University of Miami |
| ORCID | 0000-0003-3456-2194 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From granny to granfluencer
This research explores how portrayals of older social media influencers (‘granfluencers’) affect consumer responses (brand-based outcomes) and ageism (society-based outcomes) through the Stereotype Content Model. Study 1 investigated three portrayals of a female granfluencer (i.e. demure, provocative, and stereotypical) and found that the demure portrayal elicited the highest attitudes and purchase intentions, mediated by perceived competence. St…
Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology
This research refines the concepts of progressive and regressive brand activism through a consumer-centric perspective. Across two experimental studies using different societal issues, we demonstrate that the perceived progressiveness/regressiveness of brand activism and its influence on brand attitudes emerges from a dynamic interaction between brand stance (conservative vs. liberal), consumers’ cultural tightness-looseness, and their political …
Diversity and inclusion in advertising
The advertising industry has witnessed a growing emphasis on diversity and inclusion, drawing greater interest in the topic from advertising researchers (Eisend, Muldrow, and Rosengren 2023). Schol
Navigating Troubled Waters
This study applies situational crisis communication theory (SCCT) to examine how deny, diminish, and bolstering strategies employed in advertising influence consumer responses in the context of the Fukushima wastewater release. Focusing on the seafood industry, which has been significantly affected by the disaster, we conducted experiments in China, Japan, and South Korea to test how these strategies influence consumer-based brand reputation (CBR…
Let her talk
This study compares the experiences of creative women leaders (creative directors) and non-leaders (copywriters and art directors) through the lens of transactional and transformational leadership by exploring their lived experiences within advertising agencies in São Paulo, Brazil. Twenty-eight in-depth interviews were conducted, and the data was analysed using a reflexive thematic approach. Three main themes emerged as impediments to women’s pr…
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Let her talk
This study compares the experiences of creative women leaders (creative directors) and non-leaders (copywriters and art directors) through the lens of transactional and transformational leadership by exploring their lived experiences within advertising agencies in São Paulo, Brazil. Twenty-eight in-depth interviews were conducted, and the data was analysed using a reflexive thematic approach. Three main themes emerged as impediments to women’s pr…
From granny to granfluencer
This research explores how portrayals of older social media influencers (‘granfluencers’) affect consumer responses (brand-based outcomes) and ageism (society-based outcomes) through the Stereotype Content Model. Study 1 investigated three portrayals of a female granfluencer (i.e. demure, provocative, and stereotypical) and found that the demure portrayal elicited the highest attitudes and purchase intentions, mediated by perceived competence. St…
Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology
This research refines the concepts of progressive and regressive brand activism through a consumer-centric perspective. Across two experimental studies using different societal issues, we demonstrate that the perceived progressiveness/regressiveness of brand activism and its influence on brand attitudes emerges from a dynamic interaction between brand stance (conservative vs. liberal), consumers’ cultural tightness-looseness, and their political …
Diversity and inclusion in advertising
The advertising industry has witnessed a growing emphasis on diversity and inclusion, drawing greater interest in the topic from advertising researchers (Eisend, Muldrow, and Rosengren 2023). Schol
Navigating Troubled Waters
This study applies situational crisis communication theory (SCCT) to examine how deny, diminish, and bolstering strategies employed in advertising influence consumer responses in the context of the Fukushima wastewater release. Focusing on the seafood industry, which has been significantly affected by the disaster, we conducted experiments in China, Japan, and South Korea to test how these strategies influence consumer-based brand reputation (CBR…
Consumer Behavior in Brand Consumption and Identification (3 works) · Consumer behaviour (2 works) · Advertising campaign (1 works) · Aging and Gerontology Research (1 works) · Climate Change Communication and Perception (1 works) · Consumer Culture (1 works) · Cultural Industries and Urban Development (1 works) · Gender Diversity and Inequality (1 works) · Gender Studies (1 works) · Gender, Feminism, and Media (1 works)