Diversity and inclusion in advertising
A non-Western perspective
Bibliographic Data
| ID | 21498413 |
|---|---|
| Authors | Martin Eisend (0000-0003-2564-6417, Department of Marketing and International Business, University of Vienna and Copenhagen Business School, corresponding author), Sara Rosengren (0000-0003-4358-8919, Stockholm School of Economics), Sophia Mueller-Bryson (0000-0003-3456-2194, University of Miami), Cristián Buzeta (0000-0002-6899-0392, University of Chile) |
| Year | 2026 |
| Volume | 45 |
| Issue | 3 |
| Pages | 581-584 |
| Publication date | 2026-04-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2026.2633829 |
| OpenAlex | W7138935112 |
| Language | EN |
| Citations received | 2 |
| References cited | 11 |
The advertising industry has witnessed a growing emphasis on diversity and inclusion, drawing greater interest in the topic from advertising researchers (Eisend, Muldrow, and Rosengren 2023). Schol
Consumer Behavior in Brand Consumption and Identification · Marketing and Advertising Strategies · Media, Gender, and Advertising
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |