Sara Rosengren
Biographic Data
| ID | 9506853 |
|---|---|
| NAME | Sara Rosengren |
| GIVEN NAMES | Sara |
| FAMILY NAME | Rosengren |
| SIGNATURE | ROSENGREN S |
| AFFILIATIONS | Stockholm School of Economics |
| ORCID | 0000-0003-4358-8919 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Diversity and inclusion in advertising
The advertising industry has witnessed a growing emphasis on diversity and inclusion, drawing greater interest in the topic from advertising researchers (Eisend, Muldrow, and Rosengren 2023). Schol
Harder, Better, Faster, Stronger – contributions to advertising research from Icoria 2023
A little context, please! Understanding consumer responses to online advertising
This special section comprises three papers that were originally presented at the International Conference on Research in Advertising (ICORIA) in Prague, Czech Republic in June 2022.ICORIA is the a
Diversity and inclusion in advertising research
Diversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in advertising research are gender, ethnicity, sexual orientation, and age. Extant research indicates a mis- and underrepresentation of certain groups in society but shows that diverse and inclusive…
Marketing
Marketing answers questions such as: How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? The text is made up of four parts. The first part looks at core principles, contexts, and customers, and includes discussion on business …
Full disclosure
This is the fifth special issue presenting papers from the International Conference on Research in Advertising (ICORIA). It contains a selection of six papers from the 2019 ICORIA presentations tha
Navigating the Future of Influencer Advertising
The more the merrier
This is the fourth special issue presenting papers from the International Conference on Research in Advertising (ICORIA). It contains a selection of six papers from the 2018 ICORIA presentations th
Advances in Advertising Research X
Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
This paper investigates the impact of femvertising (female empowerment advertising). More specifically, it hypothesizes that femvertising (vs. traditional portrayals of females in advertising) will reduce ad reactance among a female target audience, and that this in turn will enhance ad and brand attitudes. The results of three experimental studies indicate that this is indeed the case, and that the results hold across print and digital media, fo…
If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising
Answering recent calls for a new definition of advertising, we identify three dynamics—(new) media and formats, (new) “consumer” behaviors, and extended effects of advertising—that drive the evolution of advertising. Based on these, and a survey of advertising academics and professionals, we formulate an updated working definition of advertising as “brand-initiated communication intent on impacting people.” We also test and validate this definiti…
No prominent works on this page.
If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising
Answering recent calls for a new definition of advertising, we identify three dynamics—(new) media and formats, (new) “consumer” behaviors, and extended effects of advertising—that drive the evolution of advertising. Based on these, and a survey of advertising academics and professionals, we formulate an updated working definition of advertising as “brand-initiated communication intent on impacting people.” We also test and validate this definiti…
Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
This paper investigates the impact of femvertising (female empowerment advertising). More specifically, it hypothesizes that femvertising (vs. traditional portrayals of females in advertising) will reduce ad reactance among a female target audience, and that this in turn will enhance ad and brand attitudes. The results of three experimental studies indicate that this is indeed the case, and that the results hold across print and digital media, fo…
Advances in Advertising Research X
The more the merrier
This is the fourth special issue presenting papers from the International Conference on Research in Advertising (ICORIA). It contains a selection of six papers from the 2018 ICORIA presentations th
Full disclosure
This is the fifth special issue presenting papers from the International Conference on Research in Advertising (ICORIA). It contains a selection of six papers from the 2019 ICORIA presentations tha
Navigating the Future of Influencer Advertising
Marketing
Marketing answers questions such as: How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? The text is made up of four parts. The first part looks at core principles, contexts, and customers, and includes discussion on business …
Diversity and inclusion in advertising research
Diversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in advertising research are gender, ethnicity, sexual orientation, and age. Extant research indicates a mis- and underrepresentation of certain groups in society but shows that diverse and inclusive…
A little context, please! Understanding consumer responses to online advertising
This special section comprises three papers that were originally presented at the International Conference on Research in Advertising (ICORIA) in Prague, Czech Republic in June 2022.ICORIA is the a
Harder, Better, Faster, Stronger – contributions to advertising research from Icoria 2023
Diversity and inclusion in advertising
The advertising industry has witnessed a growing emphasis on diversity and inclusion, drawing greater interest in the topic from advertising researchers (Eisend, Muldrow, and Rosengren 2023). Schol
Business (10 works) · Advertising (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Digital Marketing and Social Media (7 works) · Psychology (7 works) · Computer Science (4 works) · Marketing (4 works) · Marketing (3 works) · Marketing and Advertising Strategies (3 works) · Media, Gender, and Advertising (3 works)