The more the merrier
Dealing with a multitude of advertising effects
Bibliographic Data
| ID | 21498086 |
|---|---|
| Authors | Martin Eisend (0000-0003-2564-6417, European University Viadrina, corresponding author), Sara Rosengren (0000-0003-4358-8919, Stockholm School of Economics) |
| Year | 2020 |
| Volume | 39 |
| Issue | 2 |
| Pages | 187-190 |
| Publication date | 2020-02-17 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2019.1703387 |
| OpenAlex | W3005512755 |
| Language | EN |
| Citations received | 3 |
| References cited | 15 |
This is the fourth special issue presenting papers from the International Conference on Research in Advertising (ICORIA). It contains a selection of six papers from the 2018 ICORIA presentations th
Advertising · Business · Multitude · Political science · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Consumer Retail Behavior Studies · Psychology · Marketing
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,6 |
| Citation span | 2021 - 2023 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |