Chris Hattingh
Biographic Data
| ID | 1267391 |
|---|---|
| NAME | Chris Hattingh |
| GIVEN NAMES | Chris |
| FAMILY NAME | Hattingh |
| SIGNATURE | HATTINGH C |
| AFFILIATIONS | Cape Peninsula University of Technology |
| ORCID | 0000-0002-3849-6094 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Homosexual not Homogeneous
The gay traveler, a segment of the lesbian, gay, bisexual, and transgender (LGBT) travel market, is perceived to be a homogeneous market segment as a result of the assumption that gay men have a unique "homosexual lifestyle." This assumption is problematic as it conceals many other important variables, and it may hinder effective destination marketing. A Web-based electronic survey was completed by 469 gay male travelers, and attribute-based bene…
Homosexual not Homogeneous
The gay traveler, a segment of the lesbian, gay, bisexual, and transgender (LGBT) travel market, is perceived to be a homogeneous market segment as a result of the assumption that gay men have a unique "homosexual lifestyle." This assumption is problematic as it conceals many other important variables, and it may hinder effective destination marketing. A Web-based electronic survey was completed by 469 gay male travelers, and attribute-based bene…
Homosexual not Homogeneous
The gay traveler, a segment of the lesbian, gay, bisexual, and transgender (LGBT) travel market, is perceived to be a homogeneous market segment as a result of the assumption that gay men have a unique "homosexual lifestyle." This assumption is problematic as it conceals many other important variables, and it may hinder effective destination marketing. A Web-based electronic survey was completed by 469 gay male travelers, and attribute-based bene…
Advertising (1 work) · Business (1 work) · Cape (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Diverse Aspects of Tourism Research (1 work) · Gender Studies (1 work) · Gender Studies (1 work) · Geography (1 work) · Homogeneous (1 work)